Moving up the Value Chain
Neil Infield – Manager Business & IP Centre
2UEA MBA – 2/2/10 - Neil Infield - Manager Business & IP Centre - British Library
My passion
3UEA MBA – 2/2/10 - Neil Infield - Manager Business & IP Centre - British Library
The British Library vision
We exist for anyone who wants to do research – for
academic, personal or commercial purposes
4UEA MBA – 2/2/10 - Neil Infield - Manager Business & IP Centre - British Library
A vital resource for entrepreneurs, innovators and business researchers
Get inspiration Protect your ideas Develop your business
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Online information
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Hard copy Market Research
Key Note
Verdict
Mintel
MSI
Datamonitor
Pira International
Leatherhead Food Research
Frost & Sullivan
SportBusiness Group
Publishers Association
7UEA MBA – 2/2/10 - Neil Infield - Manager Business & IP Centre - British Library
Trade & Business Directories
3,500 Directories
Countries, Industries & Trade Associations
Industry specific information
Suppliers of specific products & services
8UEA MBA – 2/2/10 - Neil Infield - Manager Business & IP Centre - British Library
Guides
9UEA MBA – 2/2/10 - Neil Infield - Manager Business & IP Centre - British Library
What we don’t do
Incubation (office space, wet labs, etc) Prototyping Commercialisation of IP Start-up funding Legal advice Company formation Patent office applications
10UEA MBA – 2/2/10 - Neil Infield - Manager Business & IP Centre - British Library
Survey said…
Base: All setting up/running business and living/working/setting up business in London (155)
Q1. What was your reason for using the Business and IP Centre Reading Room today?
11UEA MBA – 2/2/10 - Neil Infield - Manager Business & IP Centre - British Library
Survey said…
Base: All setting up/running business and living/working/setting up business in London (155)
Q2b Have you used, or do you expect to use any of the following material today?
12UEA MBA – 2/2/10 - Neil Infield - Manager Business & IP Centre - British Library
Competitors
13UEA MBA – 2/2/10 - Neil Infield - Manager Business & IP Centre - British Library
Adding value with new services
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Networking
15UEA MBA – 2/2/10 - Neil Infield - Manager Business & IP Centre - British Library
Building partnerships
16UEA MBA – 2/2/10 - Neil Infield - Manager Business & IP Centre - British Library
Workshops
17UEA MBA – 2/2/10 - Neil Infield - Manager Business & IP Centre - British Library
Hands on training
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Download and take home
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e-learning
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Inspiration
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Trained Business Advisors
22UEA MBA – 2/2/10 - Neil Infield - Manager Business & IP Centre - British Library
Ask an Expert
Mark Sheahan
Rachel Elnaugh
David Warrilow
Uday Thakkar
23UEA MBA – 2/2/10 - Neil Infield - Manager Business & IP Centre - British Library
Letting our customers speak for themselves
24UEA MBA – 2/2/10 - Neil Infield - Manager Business & IP Centre - British Library
Success stories
“I had no background in food and drink, so I spent six months in the Library researching the market..” Adam PritchardFounder & MD, Pomegreat
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Facebook group2,600 members
Startup Tubechannel (new)
700 views
LinkedIn group730 members
Blogs3,000 views pm
Twitter1,100 followers
E-courses on IP200
registrations pm
Inspiring Entrepreneurs
webcasts480 views pm
cmypitch, Unltdworld,
Smarta, Business Zone,
etc.
E-newsletter16,000
subscribers
YouTube channel64,000
video plays
Business & IP CentreOnline presence
OngoingGoogle
Adwords campaign
www.bl.uk/bipc40,000 views pm
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Social Media – my blog
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Information professionals who add value
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Information professionals: old and new
Gatekeeper Collaborator
Online searcher Trainer
Custodian of collections Facilitator
Service provider Information advisors
Information gatherer Problem solver
Library process Business process
Inward looking Networker
Old New
Source: Lesley Robinson, Lesley Robinson Consultancy Services Ltd, www.lesleyrobinson.co.uk
29UEA MBA – 2/2/10 - Neil Infield - Manager Business & IP Centre - British Library www.bl.uk/bipc
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