Unit 6Advertising
If a retail chain is to maintain its profits, it is essential that stock moves in and out of the store quickly.
Here department store personnel are discussing the eight different ways of encouraging turnover listed on the next page.
If a retail chain is to maintain its profits, it is essential that stock moves in and out of the store quickly.
Here department store personnel are discussing the eight different ways of encouraging turnover listed on the next page.
Which is each person talking about?
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introductory offers money-off coupons competitions jingles
free samples gimmicks demonstrators window display
demonstrators
free samples
jingles
competitions
gimmicks
introductory offers
money-off coupons
window displays
Check your answers
Identify the five key advertising media pictured here.
Identify the five key advertising media pictured here.
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television
newspaper
radio
magazines
billboards
Check your answers!!
These eight verbs are commonly used in advertising. Choose the right one to complete each sentence.
These eight verbs are commonly used in advertising. Choose the right one to complete each sentence.
attack spend promote appeal
boost launch persuade project
1. The copywriter created a slogan which would ________ to a wide cross-section of consumers.appeal
Check your answer
Next question.
Yes! You are correct! Yes! You are correct!
Go back and check your answer.
Sorry! That’s not correct.Sorry! That’s not correct.
Try again!
attack spend promote appeal
boost launch persuade project
2. The agency wants to _________ a campaign targeting the under -16 market.
launch
Check your answer.
Next question
Yes! You are correct! Yes! You are correct!
Go back and check your answer
Sorry! That’s not correct.Sorry! That’s not correct.
Try again!
3. The consumers we want to ________ are professionals who purchase up-market products.
attack spend promote appeal
boost launch persuade project
attack
Check your answer
Next question
Very good! That’s right!Very good! That’s right!
Go back and check your answer
Sorry! That’s not correct.Sorry! That’s not correct.
Try again!
4. All advertising must __________ the right product image.
attack spend promote appeal
boost launch persuade project
promote
Check your answer
Next question
Very good! That’s right!Very good! That’s right!
Go back and check your answer
Sorry! That’s not correct.Sorry! That’s not correct.
Try again!
attack spend promote appeal
boost launch persuade project
5. Giving away free badges helped to _____________ ice-cream sales to children.
Check your answer
boost
Next question
Very good! That’s right!Very good! That’s right!
Go back and check your answer
Sorry! That’s not correct.Sorry! That’s not correct.
Try again!
attack spend promote appeal
boost launch persuade project
6. The number of TV commercials in a campaign depends on how much the client wants to _____________ and the people he wants to reach.
spend
Check your answer
Next question
Very good! That’s right!Very good! That’s right!
Go back and check your answer
Sorry! That’s not correct.Sorry! That’s not correct.
Try again!
attack spend promote appeal
boost launch persuade project
7. The function of advertising is primarily to inform and to _____________.
Check your answer
Next question
persuade
Very good! That’s right!Very good! That’s right!
Go back and check your answer
Sorry! That’s not correct.Sorry! That’s not correct.
Try again!
attack spend promote appeal
boost launch persuade project
8. Our plan is to _____________ the new product across a wide range of media.
Check your answer
Next
launch
Very good! That’s right!Very good! That’s right!
Go back and check your answer
Sorry! That’s not correct.Sorry! That’s not correct.
Try again!
Create your own advertisement for your own product.
Present it in the next class.
Create your own advertisement for your own product.
Present it in the next class.
Well that’s all for the questions. I sure hope you did well.
Well that’s all for the questions. I sure hope you did well.
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