Unit 6

Unit 6Advertising

If a retail chain is to maintain its profits, it is essential that stock moves in and out of the store quickly.

Here department store personnel are discussing the eight different ways of encouraging turnover listed on the next page.

If a retail chain is to maintain its profits, it is essential that stock moves in and out of the store quickly.

Here department store personnel are discussing the eight different ways of encouraging turnover listed on the next page.

Which is each person talking about?

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introductory offers money-off coupons competitions jingles

free samples gimmicks demonstrators window display

demonstrators

free samples

jingles

competitions

gimmicks

introductory offers

money-off coupons

window displays

Check your answers

Identify the five key advertising media pictured here.

Identify the five key advertising media pictured here.

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television

newspaper

radio

magazines

billboards

Check your answers!!

These eight verbs are commonly used in advertising. Choose the right one to complete each sentence.

These eight verbs are commonly used in advertising. Choose the right one to complete each sentence.

attack spend promote appeal

boost launch persuade project

1. The copywriter created a slogan which would ________ to a wide cross-section of consumers.appeal

Check your answer

Next question.

Yes! You are correct! Yes! You are correct!

Go back and check your answer.

Sorry! That’s not correct.Sorry! That’s not correct.

Try again!



2. The agency wants to _________ a campaign targeting the under -16 market.

launch

Check your answer.

Next question

Yes! You are correct! Yes! You are correct!

Go back and check your answer


Try again!

3. The consumers we want to ________ are professionals who purchase up-market products.



attack

Check your answer

Next question

Very good! That’s right!Very good! That’s right!



Try again!

4. All advertising must __________ the right product image.



promote

Check your answer

Next question


Try again!



5. Giving away free badges helped to _____________ ice-cream sales to children.

Check your answer

boost

Next question


Try again!



6. The number of TV commercials in a campaign depends on how much the client wants to _____________ and the people he wants to reach.

spend

Check your answer

Next question


Try again!



7. The function of advertising is primarily to inform and to _____________.

Check your answer

Next question

persuade


Try again!



8. Our plan is to _____________ the new product across a wide range of media.

Check your answer

Next

launch


Try again!

Create your own advertisement for your own product.

Present it in the next class.

Create your own advertisement for your own product.

Present it in the next class.

Well that’s all for the questions. I sure hope you did well.

Well that’s all for the questions. I sure hope you did well.

Unit 6

Business

Transcript of Unit 6