CIRCULATE 2015
H A N N E V E N A B L E S
D I R E C T O R , M A R K E T I N G O P E R A T I O N S
35,000 Plan Designs750 Customers
$15 Billion in Payments10 Years of Empirical Data
Information since Xactly’s inception
DO YOU NURTURE?
Time spent on:
• Mapping out the flow
• Picking the right assets
• Writing the content
• Designing the email
• Setting up the automation
• A/B testing
Wouldn’t it be nice to know what your getting in return?
HOW DO YOU KNOW IT’S WORKING?
Does it drive new engagement?
Does it generate new deals?
Does it drive pull through?
Does it help close deals?
BEFORE FULLCIRCLE WE WERE LIMITED ON WHAT WE CLOUD SEE
We could see very high level basic information with our Marketing Automation system and CRM.
• MA = Open and Click rates
• CRM = Lead source first touch
• CRM = Last touch on conversion campaign influence
HOW WE ANSWER THESE QUESTIONS WITH FULLCIRCLE
Does it drive new engagement?
• By email we are able to see engagement
• We can see engagement by market segment
Does it generate new deals?
• We are able to see new opportunity’s that were created after they engaged
• What emails drive new opportunity’s
Does it drive pull through?
• Opportunity stage at the time of engagement
• Opportunity stage after engagement
Does it help close deals?
• By market segment won opportunity's stage at time of engagement
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