Ubisoft
• French video game publisher.
• Began as just a publisher. Started to develop games in early 1990’s.
• Studios in 17 countries.
• More than 5,000 employees.
• 3rd largest video game publisher in Europe.
• 4th largest video game publisher in America.
• Sales FY 2009- 2010: 871 million euros.
Ubisoft Sales Figures
• Tom Clancy’s Rainbow Six®: 23 million
• Assassin’s Creed: 19 million
• Prince of Persia: 16 million
• Driver: 15 million
• Just Dance 2: 5 million
• Just Dance: 4 million
Other Ubisoft games for the Wii include:• Animaniacs• Anno 1404• Blazing Angels 2• Circus Games• CSI: Hard Evidence• Driver: Parallell lines• GT Pro• Grey’s Anatomy: The video game• Imagine Fashion Party• Avatar: The Game• Michael Jackson: The Experience• Movie Games • Petz• Red Steel• Surf’s Up• Tenchu: Shadow Assassins• Your Shape
Ubisoft Controversies
• Complaints from customers about StarForce copy protection on games (compatability issues with some OSs.)
• 2008: Electronic Gaming Monthly claims Ubisoft no longer provide them with games for coverage due to negative reviews.
• In 2008 sued Optical Experts Manufacturing for leaking Assassins’ Creed.
Just Dance key facts:
• Released November 2009.
• Only on Wii.• Single and multiplayer
modes.• Mixed to negative
reviews: no unlockable features, no progression, ‘sloppy’ controls.
• Fastest selling Wii 3rd party game ever: sold 2m in first 4 months.
• Now 2nd highest 3rd party Wii game (behind Just Dance 2).
Just Dance 2 (JD2)
• Released October 2010.• 4 new dance modes, including ‘Just Sweat’; an
exercise mode.• Includes a range of DLC,
sometimes seasonal.• Mixed to positive reviews: still
lacks depth, but improvedvisuals and good multi- player modes.
• Nominated for Nickelodeon Kids’ Choice award (2011).
Just Dance 2 Advertising
America:
•http://www.youtube.com/watch?v=quH5G_Tw8sY
UK:
http://www.youtube.com/watch?v=Fk-c4f_HU4k&NR=1
http://www.youtube.com/watch?v=Z_qECOFvfH8
Red Dead Redemption Advertising
• http://www.youtube.com/watch?v=feeMDkF8CFs
Trailer:
• http://www.youtube.com/watch?v=vCqklBZF0Jo&NR=1&feature=fvwp
• http://www.youtube.com/watch?v=K_O5HV97NUI&feature=relmfu
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