Ubisoft

• French video game publisher.

• Began as just a publisher. Started to develop games in early 1990’s.

• Studios in 17 countries.

• More than 5,000 employees.

• 3rd largest video game publisher in Europe.

• 4th largest video game publisher in America.

• Sales FY 2009- 2010: 871 million euros.

Ubisoft Sales Figures

• Tom Clancy’s Rainbow Six®: 23 million

• Assassin’s Creed: 19 million

• Prince of Persia: 16 million 

• Driver: 15 million

• Just Dance 2: 5 million

• Just Dance: 4 million

Other Ubisoft games for the Wii include:• Animaniacs• Anno 1404• Blazing Angels 2• Circus Games• CSI: Hard Evidence• Driver: Parallell lines• GT Pro• Grey’s Anatomy: The video game• Imagine Fashion Party• Avatar: The Game• Michael Jackson: The Experience• Movie Games • Petz• Red Steel• Surf’s Up• Tenchu: Shadow Assassins• Your Shape

Ubisoft Controversies

• Complaints from customers about StarForce copy protection on games (compatability issues with some OSs.)

• 2008: Electronic Gaming Monthly claims Ubisoft no longer provide them with games for coverage due to negative reviews.

• In 2008 sued  Optical Experts Manufacturing for leaking Assassins’ Creed.

Just Dance key facts:

• Released November 2009.

• Only on Wii.• Single and multiplayer

modes.• Mixed to negative

reviews: no unlockable features, no progression, ‘sloppy’ controls.

• Fastest selling Wii 3rd party game ever: sold 2m in first 4 months.

• Now 2nd highest 3rd party Wii game (behind Just Dance 2).

Just Dance 2 (JD2)

• Released October 2010.• 4 new dance modes, including ‘Just Sweat’; an

exercise mode.• Includes a range of DLC,

sometimes seasonal.• Mixed to positive reviews: still

lacks depth, but improvedvisuals and good multi- player modes.

• Nominated for Nickelodeon Kids’ Choice award (2011).

Just Dance 2 Advertising

America:

•http://www.youtube.com/watch?v=quH5G_Tw8sY

UK:

http://www.youtube.com/watch?v=Fk-c4f_HU4k&NR=1

http://www.youtube.com/watch?v=Z_qECOFvfH8

Red Dead Redemption Advertising

• http://www.youtube.com/watch?v=feeMDkF8CFs

Trailer:

• http://www.youtube.com/watch?v=vCqklBZF0Jo&NR=1&feature=fvwp

• http://www.youtube.com/watch?v=K_O5HV97NUI&feature=relmfu