1Celek Media Consulting
Twitter to grow your business network
Distinguish yourself by becoming an online networking leader to connect with customers and drive new business
1Tuesday, September 29, 2009
HelloMy Name is
Chris CelekPronounced Sell-ick in English.Pronounced Sell-ick in Polish
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What we mean by Social Media
• Conversation• Contributions• Network, not broadcast• Trust, not expert
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Expert? Heck no, but I follow my own advice
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Not a fad, it’s a tool
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Why should we spend any time on this?
• 80 million people — 41% of U.S. Internet users, visited social networking site at least once a month in 2008, up 11
percent from 2007.
• By 2013, use will grow to 52% of U.S. Internet users.
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Why should we spend any time on this?
More than half of all C-Level executives under 40 use Twitter daily or several times a week.
New Forbes/Google reportJune 22, 2009
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Why should we spend any time on this?
Rapidly changing Internet use: • 11% of U.S. adults used Twitter or similar service in Dec.,
up from 6 percent in May.• 40 million users in September.
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So many choices, so little time
Pick 2-3 social media sites that: • Your target audience uses.• You can update consistently.
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The world’s gone Twitter
• Think cell phone texting meets instant messaging.• Limited to 140 characters.
• It’s all about following or joining the conversation.
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Tweeple, Tweets, Twitterverse
• Big news• Obama campaign• Fortune 500, Congress users
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What is Twitter?
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What is Twitter?
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What happens when you Tweet
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What happens when you Tweet
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What happens when you Tweet
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What to say on Twitter
• Monitor, respond to what they’re saying about your business.
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What to say on Twitter
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• Talk up your business with new details, offers.
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Twitter for Realtors
• Personal communication• Active networking• Note user’s age
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Twitter for promotion
• Promote your business directly
to followers.• Get them to your web site or blog.
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Twitter for sharing
• Provides news, insights.• Business focused, not personal interests.
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Twitter for cross-promotion
• Chamber links to business.• Business links to coupon.
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Twitter to drive sales
• Coffee shop tweets about coupon offer.• Links to coupon on TwitPic. personal interests.
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Twitter for coupons
• Promote your products.• Pick your audience.• Measure success.
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Listen for industry news
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Make Twitter search for you
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Search for competitors’ news
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Search for business leads
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Search for business leads
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Search for business leads
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Search for business leads
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Search for business leads
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Offer value to customers
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Customers tell their network
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Apologize when necessary
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Ask your network for help
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Help your network contacts
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Find business opportunities
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Share inspirational ideas
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Listen to what’s being said
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Recruit job candidates
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Announce your events
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Re-use what customers say
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Announce your new products
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What you know know & need
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Respond to customers — now!
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Share tips, leads, bargains
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Ask customers for suggestions
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Promote your customers’ business
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Contests to attract customers
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Contests to make friends
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Tweet what you know & need
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Twitr.org for searching
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TweetDeck for monitoring
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Twitter for groups
• Search by topics, events, names.
• Put hashtag in front of name, word:
#FergusonConstruction
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#Celek Media Consulting
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Work with all the social tools
• Weave social media presence.• Connect users from one site to another where they hadn’t found you.
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Count clicks to your web site
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Yes, it’s for business
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