Agenda
• Abbreviations• Hashtags• Profiles• Avatars• Do’s and don’ts of writing tweets• Shortening URLs or web addresses• China’s answer to Twitter• Twettiquette• Q & A
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Common abbreviations
RT
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Retweet
HT Heard through/Hat tip
OH Overheard
SMH Shaking my head
ICYMI In case you missed it
NP No problem
TFTF Thanks for the follow
DM Direct message
What are those things with #s?
Hashtag usesTo search for/contribute to topics
#marcopolohotel
To find like-minded people#F&B
To establish location and be located#mphbc
HumourTo build brand loyalty, engage your customers #noshitsherlock
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How to write a good profile
People find you through your profile
First impressions count
Put key words
Give a sense of yourself as an individual
Don’t brag
Always have a website: LinkedInprofile, blog, Marco Polo, Twitter
Identifying yourself as Marco Polo encouraged but not mandatory
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Why your avatar is important
Your visual signature: Recognisable
Don’t stay an egg: (ro)bot
Faces over objects
No passport photos
Make sure it stands out in followers’ feeds
Don’t change too often
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Finding people to follow
Use hashtags of your favourite subjects
Search authors, personalities, brands, competitors
Recommendations every Friday: #followfriday, #ff
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Twitter directories
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@wefollow 650,000 followers
@twibes 89,034
@justtweetit 45,154
@twibs 31,234
@tweetfind 14,210
@twellow 8,825
Writing tweets: Do
Tweet in the language you’re comfortable with
Write your tweets like headlines
Shorten links
Summarise key points to encourage clicking on links
Do say if it’s a video [video]
Balance original content and RTs
Keep it under 100 characters if you want to be RT’d
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Don’t
Talk about yourself doing your laundry, having a coffee, or anything mundane UNLESS you have an interesting insight to share
Have long, protracted conversations (convos) with tweeps – move to DM if necessary
Hard sell
Auto-DM thanking people for following and redirecting them to a link or your FB page
Use over-used words: “This is a MUST read.”
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Shortening links
Looks better visually
Gives you more space: Remember the 140 character limit
http://bit.ly allows you to track click-throughs, among other things
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China
Iconic photo of the Red Army, 1975, by legendary photographer Eddie Adams
Gaining fans on weibo
Case study: Leo Ku press
conference
Case study: Kama Love Music
Fest
Case study: Tweetups
Twettiquette
Don’t protect your tweets
Always acknowledge @s and thank people for RTs
Always credit the person who first shared the information
No flaming!
Remember that you represent Marco Polo online the way you do offline
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