Agenda

• Abbreviations• Hashtags• Profiles• Avatars• Do’s and don’ts of writing tweets• Shortening URLs or web addresses• China’s answer to Twitter• Twettiquette• Q & A

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Common abbreviations

RT

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Retweet

HT Heard through/Hat tip

OH Overheard

SMH Shaking my head

ICYMI In case you missed it

NP No problem

TFTF Thanks for the follow

DM Direct message

What are those things with #s?

Hashtag usesTo search for/contribute to topics

#marcopolohotel

To find like-minded people#F&B

To establish location and be located#mphbc

HumourTo build brand loyalty, engage your customers #noshitsherlock

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How to write a good profile

People find you through your profile

First impressions count

Put key words

Give a sense of yourself as an individual

Don’t brag

Always have a website: LinkedInprofile, blog, Marco Polo, Twitter

Identifying yourself as Marco Polo encouraged but not mandatory

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Why your avatar is important

Your visual signature: Recognisable

Don’t stay an egg: (ro)bot

Faces over objects

No passport photos

Make sure it stands out in followers’ feeds

Don’t change too often

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Finding people to follow

Use hashtags of your favourite subjects

Search authors, personalities, brands, competitors

Recommendations every Friday: #followfriday, #ff

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Twitter directories

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@wefollow 650,000 followers

@twibes 89,034

@justtweetit 45,154

@twibs 31,234

@tweetfind 14,210

@twellow 8,825

Writing tweets: Do

Tweet in the language you’re comfortable with

Write your tweets like headlines

Shorten links

Summarise key points to encourage clicking on links

Do say if it’s a video [video]

Balance original content and RTs

Keep it under 100 characters if you want to be RT’d

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Don’t

Talk about yourself doing your laundry, having a coffee, or anything mundane UNLESS you have an interesting insight to share

Have long, protracted conversations (convos) with tweeps – move to DM if necessary

Hard sell

Auto-DM thanking people for following and redirecting them to a link or your FB page

Use over-used words: “This is a MUST read.”

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Shortening links

Looks better visually

Gives you more space: Remember the 140 character limit

http://bit.ly allows you to track click-throughs, among other things

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China

Iconic photo of the Red Army, 1975, by legendary photographer Eddie Adams

Gaining fans on weibo

Case study: Leo Ku press

conference

Case study: Kama Love Music

Fest

Case study: Tweetups

Twettiquette

Don’t protect your tweets

Always acknowledge @s and thank people for RTs

Always credit the person who first shared the information

No flaming!

Remember that you represent Marco Polo online the way you do offline

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