20128005
Angirmaa Ganbat
TV
Advertising
Introduction to Communication
1. What’s advertising?
2. Types of Advertising media
3. Beginning of TV Advertising
4. Advantages of TV Advertising
5. Disadvantages of TV Advertising
6. TV Advertisements in Mongolia
“Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.” Leo Burnett
persuasionpersuasionengagementengagement
participationparticipationfacilitationfacilitation
conversationconversation
Television
Types of TV
Advertising
Audience Audience Size Size Attentive Attentive
viewersviewers
PermanenPermanence ce Targeting Targeting
Sight, sound and Sight, sound and motion motion
ChangesChanges
ExpenseExpense
Ad campaignAd campaign
Hitting the target Hitting the target
Avoiding commercialAvoiding commercial
Some TV Advertising Some TV Advertising in Mongoliain Mongolia
Some TV Advertising Some TV Advertising in Mongoliain Mongolia
some TV Advertisingsome TV Advertising in Mongoliain Mongolia
• http://www.articlesbase.com/advertising-articles/what-are-the-advantages-of-tv-ads-759482.html• http://adverlabs.com/advantages-of-television-advertising• http://www.ipa.co.uk/Page/What-exactly-is-advertising