Amagi presentation smart advertising on tv
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Transcript of Amagi presentation smart advertising on tv
Smart Advertising on TVPut your money where your market is
Amagi enables local/regional advertisers to leverage TV for
targeted advertising
sms amagi to 54999
Who are we………..Best Startups in India in 2010
… Addressable Market Size: Rs.9,400 crore (~USD 1.86 billion) …
http://amagimedia.co.in/Buzz/businesstoday-image-new.png
The 10 Hot Indian Startups You Need To Watch
Why you should care: Amagi is one of the early players in this underdeveloped market. Predictions of a Rs.50 billion (~USD 993 million) market for local television advertising in India by 2015 provides a healthy plate for Amagi to dig into …http://www.businessinsider.com/the-10-hot-indian-startups-you-need-to-watch-2011-11?op=1
2011’s Most Promising Startups from India
… Amagi mixes media & technology beautifully and the end result is a great technology that delivers localized advertising in a very targeted fashion …
http://www.pluggd.in/2011s-most-promising-technology-startup-from-india-297/
Amagi Media is a unique mix of media & innovation that has made way for a new TV Media advertising platform. Amagi makes advertising on premium TV channels affordable & sensible for any businesses/Brands.
Amagi is an ad network for TV
– Buys media inventory
– Partners with Operators
– Sells advertising spots to local advertisers
Amagi appears in the most prestigious FORBES Magazine..!!
Amagi’s New Trick for Broadcast Advertising
http://amagimedia.co.in/Buzz/Forbes-India-Magazine.pdf
IMPACT magazine features Amagi in its cover features “tech rules the waves”
http://amagimedia.co.in/Buzz/Impact-VOLUME-8-March-2012.pdf
Board & AdvisorsBaskar S, Co-founder15+ years experience Bachelor’s Computer ScienceCo-founder of Impulsesoft
Works on strategy,investments and R&D
Srinivasan KA, Co-founder15+ years experience Bachelor’s Computer ScienceCo-founder of Impulsesoft
Works on strategy, business development and marketing
Srividhya S, Co-founder
15+ years experience Bachelor’s Computer ScienceCo-founder of Impulsesoft
Works on engineering and technology deployment
NS Raghavan, Investor & Board Member
Co-founder and Jt. MD Infosys
Pradeep GuhaAdvisor
Ex-President Times of India,Ex-CEO ZEE TV,Consultant 9XM
Vikram KaushikAdvisor
Ex-CEO Tata Sky
2. Amagi sells ad spot to advertisers on a region-by-region
basis
3. Amagi shares profit with operators
1. Amagi buys ad spots
Amagi : Business model
MSO and DTH Operator
Partnerships
Broadcaster Partnerships
Amagi ad Syndicate Network
Amagi Technology
Ads without Amagi – cable subscriber
Delhi
Bangalore
Hyderabad
MSOs
Ads with Amagi – cable subscribers (MSO)
Delhi
Bangalore
Hyderabad
MSOs
Television- Most Influential but expensive
Source: TAM Media Research & AC Nielsen
TV advertising
Businesses and TV advertising
Need this But are forced to buy this
Brands/Businesses
National TV ads: Drawbacks
High spillage & wastage Very expensive
Amagi Introducing targeted ads on TV in Market
Ad spots on premium TV channels.On a per-city basis. At rock-bottom prices
Amagi targeted advertisements
Same ad spot used by different regional advertisers in different regions
Geographic targeting
News on national channel
National – Channel Promo
Your Ad Your ad in Ahmedabad
Local ad in Hyderabad
Local ad in Bangalore
Hyderabad
Vijayawada
Vizag
Different ads in different cities on same channel
Amagi National/Regional Channel OfferingNo.1 Bollywood lifestyle channel
Leading Hindi news channel
Premium English news channel
The new age Hindi movie channel
Premium Hindi News Channel
Blockbuster Telugu movie channelKarnataka’s largest music channel
Karnataka’s largest movies channel
Karnataka’s only comedy channel
Bollywood Entertainment & Youth Centered
ZoOm
ZoOm From India’s largest media group
– Bennett & Coleman From the publisher’s India’s largest Film magazine
– FilmFare Focused on Bollywood based entertainment and lifestyle
Why advertise with ZoOm?
MOVIES - UTV MOVIES
UTV Software Communications Ltd, India’s first integrated global media and entertainment
“We are a creatively led company which believes in setting not following trends.”- CEO Manish Agarwal
Library of more than 650 titles
Blockbuster World TV Premieres every month
UTV Motion Pictures Titles Exclusivity with the channel
UTV Movies Channel USP
UTV Movies - Rock solid library!
PREMIUM NEWS - Aaj Tak, Headlines Today & IBN7
Why advertise with AT?
• India’s No.1 Hindi News Channel
• AT has the highest Top Of Mind Awareness amongst the news channels followed by its competitors
• AT has a Brand Equity Index of 4.3 among the news channels, which is more than twice that of its nearest competitor
• In the Brand Derby survey AT was the only channel that featured in the list of very Successful Media Brand
• The AC Nielsen study was undertaken in 6 metros and was based on exhaustive interviews with Males in the SEC A/B/C category, age group 25-50
Source: in.nielsen.com
* Available in select cities
India’s Premium English News Channel
Changing the face of Hindi television news journalism
• IBN7 comes from India’s one of the leading media conglomerate
• In the words of Rajdeep Sardesai “The ultimate star of a news channel is news”
• IBN7 promises to treat news as sacrosanct and to bring India face to face with HARD NEWS
• It is interactive and inclusive in news delivery
* Available in select cities
REGIONAL – Udaya Music, Udaya Movies, Udaya Comedy, Maa Movies
Karnataka’s largest music channel
How to advertise locally with Amagi?
1 2 3 4
In just 4 steps
1. Pick the Region
2. Pick the Channel & Package
Hindi & English
Kannada
Telugu
3. Brief us for the TV Creative
4. Buy the package
Pay for only what you need
Advertisers (500+)
For any query or media solutions :- Ajay Kumar Gupta
Mob :- +91 855 300 9999E-Mail Id :- [email protected]