Travel Agent Roadmap Updates & Plans
for 2019Ms Ashlynn Loo
Deputy Director, Tour & Industry Development
Singapore Tourism Board
Designers of Travel ExperienceExperts that consumers turn to in the curation of
their travel
A workforce that is professional, creative and always up-to-date
A high-value economic contributor and jobs
creator
Vision for Travel Agents to become
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Business
Transformation
Playbook
Business
Transformation
Through-Train
Programme
Business Transformation
Manpower
HR Directors
Panel
HR Seminar
Internship
Guide
Onboarding
Guide
Technology Guidebook
Productivity
Solutions Grant
Technology
Tourism
Innovation
Challenge for
Travel Agents
Technology Showcase
*as of 5 Nov 2018
98 BIF projects
approved*
More engaged
industry participating
in the Roadmap
800+ manhour
savings per day
Good traction on the Roadmap
6
Consumer demands
Competition Disintermediation Talent Attraction & Retention
Macro environment challenges continue to disrupt businesses
7
Challenges at the company level hinder transformation
Lack knowledge and expertise
Lack talentLack strong
finances
8
Opportunities for travel agents to remain relevant
Value-add with better and
differentiated services
Enter new markets or seek
out niche segments
Redesign jobs and upskill
staff
Foster business transformationEncourage innovative business ideas, products and segments to help players stay ahead of the game.
Cultivate talent managementEducate businesses on the importance of good HR practices for talent retention and attraction.
Enable technological innovationDrive businesses to leverage technology effectively to be productive, smart businesses.
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To develop agile and resilient travel agents that can serve customers of tomorrow and compete on a global stage
Vision
Refined Roadmap to support the industry
Strategies
Mission
Comprehensive support for transformation-ready travel agents
3. Develop
manpower
Travel Talent Transformation
& Management Programme
(T3)
Identify HR
gaps
affecting
business
Educate
and map
out
solutions
Support
implem-
entation
1. Define clear
business ideas
Business Transformation
Through-Train Programme
(BT-TTP)
Educate on
key trends
Consultation
for idea
refinement
Support
implem-
entation
2. Find tech
solutions
Identify
company
needs
Reach
out to
vendors
Support
solution
develop-
ment
Technology
Solutions Call-Out
0. Drive
Awareness
Technology Talks
Educate
TAs on
solutions
Engage-
ment
Identify
for BT-
TTP
More support to drive progressive adoption of innovation & technology
HR Self-Help Workshops &
Resources
Familiarise companies with
existing toolkits
Training Compendium
Identify skill gaps and
provide information on
training opportunities
STB Funding Support
Support training, business improvement
and product development
Technology Talks
Educate travel agents on
important and disruptive
trends in technology
Technology Framework Guide
Assist travel agents in the
selection of technology
solutions
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Marketing efforts to change industry perception to attract and retain talent
Students:
Future Workforce
Educators:
Multipliers to reach students
General Public
13Restricted
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Travel Agent Roadmap initiatives for 2019
Business Transformation
Through-Train Programme
Technology
Solutions Call-Out
HR Self-Help
Workshops & Resources
Training
Compendium
Technology
Talks
Technology
Framework
Travel Talent Transformation
& Management Programme
Industry
Marketing
Funding
Support
14Restricted
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Other resources available to support your business & transformation
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