Travel Agent Roadmap Updates & Plans

for 2019Ms Ashlynn Loo

Deputy Director, Tour & Industry Development

Singapore Tourism Board

In 2016

launched

Designers of Travel ExperienceExperts that consumers turn to in the curation of

their travel

A workforce that is professional, creative and always up-to-date

A high-value economic contributor and jobs

creator

Vision for Travel Agents to become

4

Business

Transformation

Playbook

Business

Transformation

Through-Train

Programme

Business Transformation

Manpower

HR Directors

Panel

HR Seminar

Internship

Guide

Onboarding

Guide

Technology Guidebook

Productivity

Solutions Grant

Technology

Tourism

Innovation

Challenge for

Travel Agents

Technology Showcase

*as of 5 Nov 2018

98 BIF projects

approved*

More engaged

industry participating

in the Roadmap

800+ manhour

savings per day

Good traction on the Roadmap

6

Consumer demands

Competition Disintermediation Talent Attraction & Retention

Macro environment challenges continue to disrupt businesses

7

Challenges at the company level hinder transformation

Lack knowledge and expertise

Lack talentLack strong

finances

8

Opportunities for travel agents to remain relevant

Value-add with better and

differentiated services

Enter new markets or seek

out niche segments

Redesign jobs and upskill

staff

Foster business transformationEncourage innovative business ideas, products and segments to help players stay ahead of the game.

Cultivate talent managementEducate businesses on the importance of good HR practices for talent retention and attraction.

Enable technological innovationDrive businesses to leverage technology effectively to be productive, smart businesses.

9

To develop agile and resilient travel agents that can serve customers of tomorrow and compete on a global stage

Vision

Refined Roadmap to support the industry

Strategies

Mission

Comprehensive support for transformation-ready travel agents

3. Develop

manpower

Travel Talent Transformation

& Management Programme

(T3)

Identify HR

gaps

affecting

business

Educate

and map

out

solutions

Support

implem-

entation

1. Define clear

business ideas

Business Transformation

Through-Train Programme

(BT-TTP)

Educate on

key trends

Consultation

for idea

refinement

Support

implem-

entation

2. Find tech

solutions

Identify

company

needs

Reach

out to

vendors

Support

solution

develop-

ment

Technology

Solutions Call-Out

0. Drive

Awareness

Technology Talks

Educate

TAs on

solutions

Engage-

ment

Identify

for BT-

TTP

More support to drive progressive adoption of innovation & technology

HR Self-Help Workshops &

Resources

Familiarise companies with

existing toolkits

Training Compendium

Identify skill gaps and

provide information on

training opportunities

STB Funding Support

Support training, business improvement

and product development

Technology Talks

Educate travel agents on

important and disruptive

trends in technology

Technology Framework Guide

Assist travel agents in the

selection of technology

solutions

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Marketing efforts to change industry perception to attract and retain talent

Students:

Future Workforce

Educators:

Multipliers to reach students

General Public

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Travel Agent Roadmap initiatives for 2019

Business Transformation

Through-Train Programme

Technology

Solutions Call-Out

HR Self-Help

Workshops & Resources

Training

Compendium

Technology

Talks

Technology

Framework

Travel Talent Transformation

& Management Programme

Industry

Marketing

Funding

Support

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Other resources available to support your business & transformation

Thank you

15Restricted

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