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MAYOR OF LONDON
Transport for London
London Trams London Trams signs standard
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Contents
Basic elements 1.0
Introduction 1.1Colour 1.2
Lettering 1.3
Typography 1.4
Arrows 1.5
Panel sizes 1.6
Radius corners 1.7
Type size and viewing distances 1.8
Pictograms 1.9
Sign types 2.0
Introduction 2.1
Stop flag 2.2
Totems 2.3
Stop identifier 2.4
Route diagrams 2.5
Directional signs 2.6
Electronic signs 2.7
Display unit headers 2.8
Safety and related signs 2.9
Positioning of signs 2.10
Specifications 3.0
Workmanship 3.1
Tactile signs specification 3.2
Contacts 4.0
For further information 4.1
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Contents
Foreword
The way a company expresses itself, its publictone of voice, affects the attitude of our
customers towards us. The way in whichinformation is given, is in many cases,crucial to its understanding or acceptance.
An important element in this expression
is signage, which must project an imageof efficiency, consistency and modernity.Signing of facilities has also to functionon an operational level, moving customersthrough the system safely.
The detailed information in this standardrepresents the culmination of thoroughresearch, design and development. Bycareful and consistent application of thisstandard we will further enhance the imageof trams in London.
Charles Monheim
Director, Customer Relations
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Basic elements 1.0
Introduction 1.1
Colour 1.2
Lettering 1.3
Typography 1.4
Arrows 1.5
Panel sizes 1.6
Radius corners 1.7
Type size and viewing distances 1.8
Pictograms 1.9
Contents1
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Introduction Basic elements 1.1
The basic elements of the London Trams signsystem are the roundel, the house and line
colours and the New Johnston typeface.
The value of the roundel itself can hardly beoverestimated. It is one of the worlds bestknown symbols and carries a tremendous
weight of goodwill. In order to preserveits value, the rules in this section for itsreproduction and application must be strictlyadhered to.
Colours are similarly important. Approved NCS
colour references should always be used whenspecifying colours.
The New Johnston typeface is representativeof the Transport for London tone of voice. Its
friendly, yet authoritative appearance has beena familiar and reassuring sight for decades.
Contents
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Colour Basic elements 1.2
The house colour for London Trams signingis Tram Green, but there are other colours,
shown on this page, which are to be usedwhen producing Tram signing.
NCS (Natural Colour System) references aregiven for all sign materials.
It should be noted that quality control is vitalto ensure accurate colour matching and thatchecks must be carried out during manufactureand on delivery of signs.
A4 size NCS colour swatches can bepurchased from:
MMC
Blacknest Road
Blacknest, Alton
Hampshire GU34 4PX
Telephone 01420 22633
NCS Colour Centre
71 Ancastle Green
Henley-on-Thames
Oxfordshire RG9 1TS
Telephone 01491 411717
Contents
Corporate blueNCS S 3560-R80B
Tram greenNCS S 0580-G30Y
Corporate blackNCS S 9000-N
Corporate whiteNCS S 0500-N
Safety yellowNCS S 0580-Y10R
Safety blueNCS S 3065-R90B
Safety redNCS S 1085-Y90R
Safety greenNCS S 3065-G10Y
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Lettering Basic elements 1.3
New Johnston (NJTFL) Medium is LondonTrams corporate typeface and is used for all
signing within the passenger environment, andfor a wide range of publicity and other material.
It is highly legible and yet friendly in tone.
Lettering must be shown in Corporate blue(NCS S 3560-R80B) unless stated otherwise.It is to be upper and lower case, not capitalsonly, and initial capitals are used only for thebeginning of a message or for proper names.The use of upper and lower case letters
enhances readability when text statementslonger than one word are made.
ABCDEFGHIJKLMN
OPQRSTUVWXYZabcdefghijklmnop
qrstuvwxyz
1234567890/.,():;New Johnston (NJTFL) Medium
Contents
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Typography Basic elements 1.4
Line spacing is based on the height of the lowercase letter x. One x is the standard minimum
between two lines of information.
When information in more than one size oflettering is used, the larger x height should beused to separate the two lines of differing size.
The smaller letter size is normally 70% of thelarger size.
Unless the function of the sign dictatesotherwise, text is ranged left.
Where line spacing is used to split direction,a double line space is used between.
Contents
Linespacingprinciples
x
xx
LinespacingLinespacingprinciples
x
xx
Direction OneSubtext
Direction OneSubtext
x
x
x
xxx
xx
xx
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Arrows Basic elements 1.5
This is the standard design of arrow for LondonTrams, and its proportions must not be altered.
Arrows indicating direction to the left, straightahead or down should be placed left hand sideof the first line of the message.
Arrows indicating direction to the right shouldbe placed at the right hand side of the first lineof the message.
Sign messages should be ranged left toright according to the direction indicated
by the arrow.
Where a sign carries several messages ofequal emphasis and the direction indicatedis the same, only the arrow of the firstmessage need be used.
Where one sign message is subsidiary toanother and is in a smaller size of lettering,an arrow should only be included with the
main message.
The diagram and examples give the positionof the arrow relative to the message.
The size of the arrow is related to the capitalheight (CH) of the message as shown. Arrowsdirecting vertically up or down are centred onthe capital height.
Contents
2.5 X 2.5 X
Message
Message
Message
Message
Message X
Visually centre
vertical arrows on
capital height of type
Arrow height in this
position equals capital
height of type
CH
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Contents
Panel sizes Basic elements 1.6
Some scaled down examples of panel sizes areshown on this page superimposed over the grid.
Panel sizes which do not conform to the 50 x50mm grid may only be used in exceptionalcircumstances, for example when incorporatedinto an architectural feature or printed onto
wall-cladding panels.
750 x 250 1000 x 250 1250 x 250
1250 x 4001000 x 350750 x 300
750 x 500 1000 x 750 1250 x 1000
1000 x 1000750 x 750
Allmeasurementsareinmm
The panels of the sign system are based ona 50mm x 50mm grid.
The choice of panel depends on:
Lettering size for optimum legibility.
Length of message or messages tobe contained.
Architectural considerations, for examplespace available and/or surface decoration.
Juxtaposition with other signs.
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Radius corners Basic elements 1.7
Every sign panel which does not incorporatea structural frame should have a radius corner.
Radius corners on panels measuring less than625cm2 should be 4mm.
Panels measuring between 625cm2 and 1600cm2
have 8mm radius corners.
Panels measuring more than 1600cm2 have10mm radius corners.
Contents
Panels less than 625cm2
Panels between 625cm2
and1600cm2
Panels more than 1600cm2
R4m
R8m
R10m
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Type size and viewing distances Basic elements 1.8
As a guide this chart shows the distance atwhich certain sizes of lettering can be read
by a person with normal eyesight.
The data obtained can be used to determinethe minimum letter size for any sign.
Other considerations, such as architecturalfeatures or space restrictions may influence
the final choice of letter size, but the optimumsize may be used wherever possible.
Use of unnecessarily large letters mustbe avoided.
Contents
210
200
190
180
170
160
150
140
130
120
110
100
90
80
70
60
50
40
30
20
10
02 4 6 810 20 30 40 50 60
Distance from sign in metres
Cap
heightinmillime
tres
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Pictograms Basic elements 1.9
Pictograms are used increasingly to provideinformation for those who may have
difficulties with the text. The followingpictograms represent:
A Alarm point
To be used on various safety and
related signing along with otherdedicated safety pictograms.Must always be used on appropriatesafety colour.
B Buses
Accompanies London Buses logo andcoach station logos when used ondirectional signage.
C Trams
Can be identified by variants based on
the DETR pictogram.
D River Craft
Indicates river craft. The London RiverServices roundel must also be includedon all signage applications.
E Airport
Display with individual airport names, asthere is no network identity for the fiveLondon airports.
F Taxi
Indicates licensed black taxi facility.
Contents
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Pictograms (continued) Basic elements 1.9.1
G Parking
Indicates on/off street parking facility.
H Cycling
Indicates cycling facility.
I Cars
Indicates car facility.
J Mobility impaired
Facility widely available to anymobility impaired user.
K Disabled
Facility dedicated for wheel chair users.
L Pedestrian
Facility for pedestrians.
M Network logos
Used when directing to other transport
networks. Always use colour versionof logos. See Transport for Londonmulti-modal interchange signs standard
for details.
For detailed information on pictograms and theiruse please refer to the Transport for Londonpictogram standard.
Contents
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Sign types 2.0
Introduction 2.1
Stop flag 2.2
Totems 2.3
Stop identifier 2.4
Route diagrams 2.5
Directional signs 2.6
Electronic signs 2.7
Display unit headers 2.8
Safety and related signs 2.9
Positioning of signs 2.10
Contents2
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Introduction Sign types 2.1
This section of the manual covers signs displayedon and around tram stops.
Because signs are so prominent and visible, theyform an important part of the tram networkscorporate identity. They are a major elementamong the visible expressions which create an
image of the organisation in the minds of thosewho use the system.
They therefore function on both operational andimage levels and their design has been judged tofulfil the criteria in both of these areas.
Contents
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Contents
Stop flag Sign types 2.2
The primary identifiers of the tram network isthe London Trams roundel. It is the roundel
only that should be displayed on a flag alongwith the stop name.
The flag is used to identify a tram stop froma distance where it is not obvious from street
level where a tram stop is located.
This is one version in a family of stop flags.
For more information please contactTfL Corporate Design (020 7941 4462).
A Countdown real-time information.
B Double-royal poster frame with illuminatedheader box.
C Tactile sign and audible
information button.
2 X 2 X15 X
3 X
4 X
1.5 X
3.5 X4
.
5
M
overallheight
2
M
poster
frameheadheight
Beckenham
Junction
B
C
A
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Totems Sign types 2.3
The purpose of a totem is to identify clearly andconsistently the modes of transport available at
an interchange.
It should be positioned in a location so as toensure that from all approaches to the stop themodes of transport available are recognisable
from a distance.
The logos from all other modes of transportsavailable around the stop are to be included onthe totem along with the stop name, which iscentred beneath the logos.
If the totem is on Tram property then it is thetram roundel that is displayed first. All otherlogos should follow in order of customer usage.
For more detailed information on totemsand interchange signing, please refer to the
TfL multi-modal interchange signs standards
for London.
Contents
2 X 2 X15 X
3 X
4 X
4 X
4 X
1.5 X
3.5 X
4.
5
M
overallheight
Beckenham
Junction
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Contents
Stop identifier Sign types 2.4
The stop identifier should be displayed atregular intervals on all platforms of a tram
stop. They should be located in such a mannerthat from any position from within the tramitself, the stop name is clearly apparent.
These same stop identifiers should enable
customers at platform level to easily identifythe stop at which they are, from any part ofthe tram stop.
If the stop identifiers are not visible to thepublic passing outside the tram stop, then
extra stop identifiers should be displayed inappropriate locations.
Operator/line identities may be added to stopidentifiers. These should be located beneaththe stop name and centred on the panel. Theoperator/line identity should be separated from
the adjoining stop name by a 3mm light greyline (NCS S 5500-N).
Beckenham Road
EastCroydon
equal
70
Min 50
equal
5050
Min 38
125
38
50
Min 38
38
125
50
125
50 50
equal
70
equal
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Route diagrams Sign types 2.5
Route diagrams should be positioned on eachplatform as a means of confirming arrival at the
correct platform and orientating the customer,by the stop position on the route.
Route diagrams present their information inthe following order:
Operator/line
Direction of travel
Destinations.
The direction of travel should always be giventhe greatest emphasis followed by the operatoror line name. Operator/line and direction oftravel messages are separated from theadjoining line diagram by a light grey line.
Contents
Beddington Lane
MitchamJunction
Mitcham
Belgrave Walk
Phipps Bridge
Morden Road
Merton Park
Dundonald Road
Wimbledon
Route 1
Trams towardsWimbledon
Wimbledon
Dundonald Road
Merton Park
Morden Road
PhippsBridge
Belgrave Walk
Mitcham
Mitcham Junction
Beddington Lane
TherapiaLane
Ampere Way
Waddon Marsh
Wandle Park
ReevesCorner
WestCroydon
WellesleyRoad
EastCroydon
Lebanon Road
Sandlands
Addiscombe
Blackhorse Lane
Woodside
Arena
Harrington Road
Birkbeck
Avenue Road
Beckenham Road
Beckenham JunctionElmersEnd
Lloyd Park
Coombe Lane
Gravel Hill
Addington Village
Fieldway
KingHenry'sDrive
NewAddington
ChurchStreet
George Street
Route 1
Route 2
Route 3
TramstowardsElmersEnd
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Contents
Route diagrams Sign types 2.5.1
Wimbledon
Dundonald Road
Merton Park
Morden Road
PhippsBridge
Belgrave Walk
Mitcham
Mitcham Junction
Beddington Lane
TherapiaLane
Amp
ere W
ayWaddon Marsh
Wandle Park
ReevesCorner
WestCroydon
WellesleyRoad
EastCroydon
Lebanon Road
Sandlands
Addiscombe
Blackhorse Lane
Woodside
Arena
Harrington Road
Birkbeck
Avenue Road
Beckenham Road
Beckenham JunctionElmersEnd
Lloyd Park
Coombe Lane
Gravel Hill
Addington Village
Fieldway
KingHenrysDrive
NewAddington
ChurchStreet
George Street
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Contents
Route diagrams Sign types 2.5.2
Beddington Lane
MitchamJunction
Mitcham
Belgrave Walk
Phipps Bridge
Morden Road
Merton Park
Dundonald Road
Wimbledon
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Directional signs Sign types 2.6
Direction of travel indicators inform thecustomer as to the direction the tram taken
from a particular platform is going. It differsfrom other directional signs by not includingan arrow. They should be located at each endof a platform so customers are aware at oncewhen entering a stop which platform to wait
on for a particular journey.
There may be occasions when more thantwo per platform direction of travel indicators
are needed.
Directional signs are designed to alertcustomers to facilities within a tram stopand give information relating to local
amenities as well as other transport modes.
Contents
50
Cap height in millimetres
50
70
Min 75
100
50
40
40
40
40
40
100 Min 100
Min 100
X
X
Trams towards Wimbledon
Trams towards New Addington,Beckenham and Elmers End
Direction of travel indicators
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Contents
Directional signs Sign types 2.6.1
Min 75
50
50
70
Min 75
50
50
70
2.5 X 0.75 X Min 100
1.25 CHEast Croydon
Min 75
50
50
70
1.25 CH
Min 1000.75 X2.5 X
0.75 X
Max
2.5 CH
Buses
0.75 X 2.5 XMin 100
1.25 CH Tickets
1.25 CH
Min 100 2.5 X0.75 X
InformationMin 75
50
50
70
CH=Capheight X=Lowercaseheight
Capheight in millimetres
Directional signs
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Directional signs Sign types 2.6.2
The dimensions on this page are to be used asa proportional guide. If larger text sizes are to
be used than those illustrated here, then theguidelines on type sizes and viewing distances(page 1.8) should be followed.
Recommended x heights are 20mm,
25mm, 30mm and 40mm.
Contents
X = Lowercase height
Croydon Town Hall
0.75 X
2 X
2020
2010
40
2030
2030
2 X
XBusestowardsCrystal Palace
Thornton Heath Clocktower
Stop
300 yards
B
C
Merton Library300 yards
SouthMerton Station300 yards
Merton Civic Centre200 yards
Morden SouthStation300 yards
Morden Hall100 yards
Busestowards
Rose Hill
Mitcham
Stop
Merton Civic Centre
SouthMerton Station
Busestowards
Wimbledon
Stop
50
70
70
20
20
20
20
2030
2 X
0.75 X
2 X
50
2020
20
40
20
20
20
30
50
30
20
2020
2010
40
10
20
50
2020
1040
2020
10
250
10
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Electronic signs Sign types 2.7
Electronic signs can provide customers withaccurate, real-time information about tram
arrivals, disruptions to services and adviseon safety and emergency procedures.
It is therefore important that information ispresented in a clear, logical and consistent
manner to aid recognition, comprehensionand credibility.
Tri-colour LEDs are used which allow messagesto be displayed in the appropriate colour for themessage type.
Safety information and emergency proceduresare red, disruption and general information isgreen, tram arrival information is yellow.
Consistent use of these colours will helppassengers distinguish between different
types of information. For exterior displays,ultra bright tri-colour LEDs should be used.
The standard display lettering shown uses acharacter matrix 10 dots high and 7 dots wide.
However, a 9 x 5 matrix may also be used forsmaller boards.
The size of the lettering is determined bythe size of LED and pitch (space between
LEDs) used.
LED size/Pitch x y
3/4 25 12.55/7.62 46 239/15.24 92 46
x = x height of message (mm)y = viewing distance (metres)
Messages appear in upper or lower case withall capital letters used for destinations andemphasis only.
Displays are made up of matrix blocks eightdots square. These are butted together to
form a continuous matrix of the required size.
A minimum border equivalent to two displaydots must be allowed within the display area.
This may be made up of unused active oradditional inactive LEDs, dependent on thenumber of active dots used for display lines.
An additional row of dots must be allowedbetween each line of display for line spacing.
Character spacing is proportional.
Contents
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Display unit headers Sign types 2.8
Display unit headers are designed to alertcustomers of tram timetables and general
tram information. They are not to be usedfor directional signage.
The header panels shown here are positionedabove bus information posters and timetables.
There are three sizes:730 x 170mm1400 x 170mm2800 x 170mm
Contents
Timetables
42.5
2540
60
45
Tickets
42.5
25
40
60
45
25equal
94
equal
25 34 25
equal
equal
94
25 34 25
25equal
equal
94
equal
equal
9434
30
51
Tram information 60
Tram
information
Ticket unit header
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Safety and related signing Sign types 2.9
Supplementary signs are colour coded andwritten to convey the category into which they
fall. There are six basic categories which fallinto two groupings.
Passenger safety notices
Mandatory notices indicate that a particular
course of action must be taken, for safetyreasons. They are Safety blue with Corporatewhite type and borders. Pictograms areCorporate white on a circular Safety bluebackground.
Prohibition notices indicate that particularactions are forbidden. They are Safety red
with Corporate white type and border.Pictograms are Safety red and Corporateblack on a Corporate white background.
Safe condition notices indicate the location of
safety equipment and convey safety information.They are Safety green with Corporate white typeand borders. Pictograms are Corporate whiteon a rectangular Safety green background.The only exception is for passenger emergencyalarms, which are Safety red with Corporate
white type and borders, due to the conventionof using red to signal stop.
Contents
First aid
Safe condition notices are:
Safety green NCS S 3065-G10YCorporate white NCS S 0500-N
No smoking
Prohibition notices are:
Safety red NCS S 1085-Y90R
Corporate white NCS S 0500-N
Corporate black NCS S 9000-N
Mandatory notices are:
Safety blue NCS S 3065-R90B
Corporate white NCS S 0500-N
Mandatory
safetyinformation
Passengers emergency alarms are:
Safety red NCS S 1085-Y90R
Corporate white NCS S 0500-N
Pushto stopescalator
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Contents
Safety and related signing Sign types 2.9.1
Warning notices are:
Safety yellow NCS S 0580-Y10R
Corporate black NCS S 9000-N
Corporate white NCS S 0500-N
DangerHigh voltage
Fire safety notices are:
Safety red NCS S 1085-Y90R
Corporate white NCS S 0500-N
Fireextinguisher
Warning notices indicate that a particulararea or action may be dangerous. They are
Safety yellow with Corporate black typeand Corporate white border. Pictogramsare Corporate white background.
Fire safety notices indicate the position of
fire equipment to passengers, staff and theemergency services. They are Corporatewhite on a Safety red background. Pictogramsare Corporate white on a rectangular Safetyred background.
For further details and rules concerning theconstruction of safety and related signs pleasecontact TfL Corporate Design (020 7941 4462).
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Positioning of signs
D
E
F
G
H
Trams
Croydon Town Hall300 yards
Crystal Palace
Thornton Heath Clocktower
Buses towards Stop
Beckenham Road
Beckenham Road
Tram information
Stop flag Directional flag to local services
Stop identifier
Stop identifier with
operator identity
Display unit header -
can contain a route diagram poster if
no room is available on the platform
Electronic sign providing
real-time information
C
BA
This illustration is
designed to show
possible sign positions
on a tram stop.
A
G
F
H
D
GC
B
C
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Specifications 3.0
Workmanship 3.1
Tactile signs specification 3.2
Contents3
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Contents
Workmanship Specifications 3.1
When producing any sign the following
points need to be taken on board in
relation to materials used:
Product design specification
In addition to following specific points
reference is to be made to the Transport for
London product design generic specification.This document was produced to ensure thatall product design is a successful blend ofeconomics, aesthetics and functionality withthe aim to meet the needs of both customerand operational staff.
Materials and finish quality
Quality control
All signs supplied are to satisfy all relevantEuropean and British Standards and specifyprecisely the methods of quality controlapplied in all aspects of the production process.
Controls shall be applied to materials, panels,colours, testing and final inspection.
Visual surface
The surface finish of the material shall not
be punctured by visible fixings, unless noalternative exists, and the panels are to bechecked for warping and twist. The printeddefinition shall also be checked to ensure thatno blemishes are printed onto the panel.
Edge and rear treatment
The panel edges shall be finished in the samecolour as the reverse and be even and smooth.All stiffening devices and fixings are not tobe visible from the front and are to be sitedin proportion and equilaterally spaced awayfrom all edges.
Assembly, construction and installation
Approved drawings
Precise assembly and construction of signageis of major importance and all assembly
shall be carried out in accordance withapproved drawings.
Site works
Specific site instructions shall be read only inconjunction with the survey scheme schedules.
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Contents
Tactile signs specifications Specifications 3.2
Tactile signs
Characters on tactile signs should beembossed, not engraved, and should be raisedfrom the signs background by 1mm to 1.5mm.Characters should have a stroke width of1.5mm to 2mm, and a height of at least 15mm.
Signs should be located so that they cancomfortably be touched; an ideal height range
is between 1400mm and 1700mm from thefloor, with a maximum horizontal stretching
distance of 500mm.
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Contacts 4.0
For further information 4.1
Contents4
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For further information Contacts 4.1
Reference should be made to the
following documents:
London Underground signs manual
London Underground signing policy
London Underground heritage signing policy
London Buses bus station signs guidelines
London Buses bus stop signs guidelines
London River Services visual identity basics
Transport for London multi-modal interchangesigns standard for London
Transport for London pictogram standard
Transport for London statutory requirementsfor safety signs standard
Transport for London policy for safety andrelated signing in the passenger environment
Transport for London product design
generic specification
Traffic signs regulations and general directions
Contacts
Transport for London Corporate DesignTelephone: 020 7941 4481
Department of Environment,
Transport and the Regions
Telephone: 020 7944 2988
Change control process
Any proposals for change should formally
be made through the Concession Agreementvia LBSL.
Contents
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