ETHICS DEFINED
ethic (‘e-thik) n. 1. The discipline dealing with what is good and bad and with moral duty and obligation. 2. A set of moral principles or moral values. 3. ethics The principles of conduct governing an individual or a group. 4. ethics A guiding philosophy.
ethical (‘e-thi-kel) adj. 1. Of or relating to or dealing with ethics. 2. Conforming to accepted standards of conduct.
SOURCE: Merriam-Webster.com
Ethics n. 1. Moral principles that govern a person’s behavior or the conducting of an activity. 2. The branch of knowledge that deals with moral principles.
SOURCE: OxfordDictionaries.com
[INSERT COMPANY NAME]'S COMMITMENT TO HIGH ETHICAL STANDARDS
• In this section, demonstrate or list how your company fosters an ethics culture. Show your commitment.
• Do you have an employee dedicated to ethics?
• List any ethics organizations of which you are a member.
• Provide numbers to your ethics hotline if applicable.
[INSERT COMPANY NAME HERE]'S ETHICS• On this slide, show your commitment by sharing things such as:
• Your Code of Conduct.
• Discuss your ethical responsibilities to employees.
• Discuss how you convey your ethical commitment to clients.
LIVING THE PHILOSOPHYPlease rate our company on how satisfied you are with how we live our philosophy: "[insert ethics question from employees survey here]"
2012 – xx%2011 – xx%2010 – xx%2009 – xx%2008 – xx%2007 – xx%2006 – xx%2005 – xx%2004 – xx%
PERSONAL BELIEFS AND BUSINESS ETHICS• What’s the difference?
• Individual beliefs vs. company ethics
• Which is more important? What if they aren’t in sync?
• Both are very important
• In the end, you must make the ultimate decision
ETHICAL FRAMEWORK
4) Make a Decision
1) Identify the Problem
2) Consider Stakeholders
3) Evaluate Possible Actions
> Based on advice and policies.> Communicate with
appropriate parties. Make sure you have “talked it out.”
> Be comfortable with your decision.
> How does each option measure up against policies, moral principles, etc.?
> Do any of the actions you are considering cross a line?
> Remember to consult with appropriate advisers – HR, legal senior managers.
> How does this issue impact you and your values?
> Does the issue conflict with company values/policies?
> Are there legal implications?
> What are the consequences – positive and negative?
> Who will be helped/hurt?
> What would your mother say?
ETHICS AND STANDARDSRegardless of geography and culture, there are universal standards:
• Respect for differences
• Trust that our counterparts will work with us in a truthful manner
• Honesty in all situations
• Expectations that each of us will keep our word and maintain credibility
• Associations
• Council of Public Relations Firms
• Public Relations Society of America (PRSA)
• International Public Relations Association (IPRA)
• Global Alliance for PR & Communication Management
• Canadian Public Relations Society (CPRS)
ETHICS AND SOCIAL MEDIA • Very powerful, professional tool but may present its own set of
ethical situations or dilemmas
• Decisions within the social media world should be given the same ethical consideration
• No one has complete privacy
SOCIAL MEDIA POLICY• Insert information about your company’s social media policy or
guidelines here.
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