[TRAINING NAME HERE]Presenter Name

2013

ETHICS DEFINED

ethic (‘e-thik) n. 1. The discipline dealing with what is good and bad and with moral duty and obligation. 2. A set of moral principles or moral values. 3. ethics The principles of conduct governing an individual or a group. 4. ethics A guiding philosophy.

ethical (‘e-thi-kel) adj. 1. Of or relating to or dealing with ethics. 2. Conforming to accepted standards of conduct.

SOURCE: Merriam-Webster.com

Ethics n. 1. Moral principles that govern a person’s behavior or the conducting of an activity. 2. The branch of knowledge that deals with moral principles.

SOURCE: OxfordDictionaries.com

[INSERT COMPANY NAME]'S COMMITMENT TO HIGH ETHICAL STANDARDS

• In this section, demonstrate or list how your company fosters an ethics culture. Show your commitment.

• Do you have an employee dedicated to ethics?

• List any ethics organizations of which you are a member.

• Provide numbers to your ethics hotline if applicable.

[INSERT COMPANY NAME HERE]'S ETHICS• On this slide, show your commitment by sharing things such as:

• Your Code of Conduct.

• Discuss your ethical responsibilities to employees.

• Discuss how you convey your ethical commitment to clients.

LIVING THE PHILOSOPHYPlease rate our company on how satisfied you are with how we live our philosophy: "[insert ethics question from employees survey here]"

2012 – xx%2011 – xx%2010 – xx%2009 – xx%2008 – xx%2007 – xx%2006 – xx%2005 – xx%2004 – xx%

[CEO NAME HERE]• Insert video from CEO

ETHICAL ISSUES

PERSONAL BELIEFS AND BUSINESS ETHICS• What’s the difference?

• Individual beliefs vs. company ethics

• Which is more important? What if they aren’t in sync?

• Both are very important

• In the end, you must make the ultimate decision

ETHICAL FRAMEWORK

4) Make a Decision

1) Identify the Problem

2) Consider Stakeholders

3) Evaluate Possible Actions

> Based on advice and policies.> Communicate with

appropriate parties. Make sure you have “talked it out.”

> Be comfortable with your decision.

> How does each option measure up against policies, moral principles, etc.?

> Do any of the actions you are considering cross a line?

> Remember to consult with appropriate advisers – HR, legal senior managers.

> How does this issue impact you and your values?

> Does the issue conflict with company values/policies?

> Are there legal implications?

> What are the consequences – positive and negative?

> Who will be helped/hurt?

> What would your mother say?

ETHICS AND STANDARDSRegardless of geography and culture, there are universal standards:

• Respect for differences

• Trust that our counterparts will work with us in a truthful manner

• Honesty in all situations

• Expectations that each of us will keep our word and maintain credibility

• Associations

• Council of Public Relations Firms

• Public Relations Society of America (PRSA)

• International Public Relations Association (IPRA)

• Global Alliance for PR & Communication Management

• Canadian Public Relations Society (CPRS)

ETHICS AND SOCIAL MEDIA • Very powerful, professional tool but may present its own set of

ethical situations or dilemmas

• Decisions within the social media world should be given the same ethical consideration

• No one has complete privacy

SOCIAL MEDIA POLICY• Insert information about your company’s social media policy or

guidelines here.

ETHICAL DILEMMA DISCUSSION