Introducing RAV4 Hybrid to RedditReddit and Toyota partnered to drive engagement, awareness and favorability for the new Toyota RAV4 Hybrid

The RAV4 campaign saw success by bringing value to highly relevant travel and auto communities. Toyota partnered with Reddit’s Brand Strategy team to develop unique prompts encouraging users to interact directly with the brand and offering Reddit Gold for the best responses.

This strategy resulted in significant lift in awareness and consideration for the vehicle, drove positive agreement with all tested brand attributes and exceeded Reddit engagement benchmarks.

4x

3.4x

Lift in Brand Favorability compared with Auto category norms

Lift in Purchase Considerationcompared with Auto category norms

Average Comment Ratecompared to Reddit benchmark

6.5x

Success with Reddit

SOURCE: Kantar Millward Brown 2016

Lumberjacks aren’t known for their sense of humor, but if you have a good lumberjack joke, you could win Reddit gold.

u/ToyotaUSAPROMOTED