Toyota Case Study - Reddit · Toyota partnered with Reddit’s Brand Strategy team to develop...
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Introducing RAV4 Hybrid to Reddit Reddit and Toyota partnered to drive engagement, awareness and favorability for the new Toyota RAV4 Hybrid The RAV4 campaign saw success by bringing value to highly relevant travel and auto communities. Toyota partnered with Reddit’s Brand Strategy team to develop unique prompts encouraging users to interact directly with the brand and off ering Reddit Gold for the best responses. This strategy resulted in significant liſt in awareness and consideration for the vehicle, drove positive agreement with all tested brand aributes and exceeded Reddit engagement benchmarks. 4 x 3.4 x Li ſt in Brand Favorability compared with Auto category norms Li ſt in Purchase Consideration compared with Auto category norms Average Comment Rate compared to Reddit benchmark 6.5 x Success with Reddit SOURCE: Kantar Millward Brown 2016 Lumberjacks aren’t known for their sense of humor, but if you have a good lumberjack joke, you could win Reddit gold. u/ToyotaUSA PROMOTED
Transcript of Toyota Case Study - Reddit · Toyota partnered with Reddit’s Brand Strategy team to develop...
Introducing RAV4 Hybrid to RedditReddit and Toyota partnered to drive engagement, awareness and favorability for the new Toyota RAV4 Hybrid
The RAV4 campaign saw success by bringing value to highly relevant travel and auto communities. Toyota partnered with Reddit’s Brand Strategy team to develop unique prompts encouraging users to interact directly with the brand and offering Reddit Gold for the best responses.
This strategy resulted in significant lift in awareness and consideration for the vehicle, drove positive agreement with all tested brand attributes and exceeded Reddit engagement benchmarks.
4x
3.4x
Lift in Brand Favorability compared with Auto category norms
Lift in Purchase Considerationcompared with Auto category norms
Average Comment Ratecompared to Reddit benchmark
6.5x
Success with Reddit
SOURCE: Kantar Millward Brown 2016
Lumberjacks aren’t known for their sense of humor, but if you have a good lumberjack joke, you could win Reddit gold.
u/ToyotaUSAPROMOTED
