Top Email Marketing Trends in 2016 – What Marketers can Expect!
Top Email Marketing Trends – What Marketers can Expect
Anticipated trends
Right marketing mix at the back-end
More Email clicks!
Email Marketing Research Chart – Today’s scenario
What’s the best email click-through frequency of daily emails?
As per the Consumers report, it is proved that the vast majority of customers open and read emails if they are sent -
Weekly
Less frequently
Very few want daily emails!
Email Marketing Research Chart – Today’s scenario
How frequently does marketers contact an email address in a month?
• Most companies send up to 5 emails per month• Few companies send up to 8• Any company that exceeds 8 is a gap that faces immediate “rejection” or “gets ignored”
Email Marketing Research Chart – Today’s scenario
Sales messages on bulk are being pushed daily to customers of varied maturity levels.
Sophisticated
Mature
Boomers
Adult
Marketing emails reminds me to shop but I don’t shop regularly, so I rarely read emails
I purchase offline at a store after I receive an email offer once in a month
I spend monthly as a result of receiving emails weekly
I do like GAP, I feel like
unsubscribing mails if my inbox is overloaded with too many brand messages
What customers of diverse age-groups tell about pushed branded messages…
Mindthe
GAP!
Email Marketing Landscape Till date
A majority of the emails are deleted just because consumers prefers a
GAP in receiving sales messages a month
The solution???
Email Marketing Landscape – The solution
Find the right balance between sending too many mails and too few mails to make the subscriber take action on them. To achieve this make sure that your messages
meets specific features such as :
Relevant
Scheduling/Queuingthe content
Meets value proposition
Meets trendingstyles
?
Let’s talk about!!
Top Email Marketing – Trends
To take email marketing campaigns to the next level, marketers need to adapt to changing trends and
align their marketing mix with the buying process.
Faster engagement
Smarter messages
More interactive
User-generated
Top Email Marketing Trends – Anticipate these emerging trends before 2016
hits!
# 1 Lightbox incorporated within websites will work as similar to CTAs to facilitate email list growth-5-10 times faster!
Top Email Marketing Trends – Anticipate these emerging trends before 2016
hits!
# 2
Screen sizes will get bigger that will demand email marketing programs to be designed for responsive templates, specific font
sizes, and geo-location data
Top Email Marketing Trends – Anticipate these emerging trends before 2016
hits!
# 3 Personalized emails will be the best practice for customer
engagement that will demand messages to be as relevant as possible
Top Email Marketing Trends – Anticipate these emerging trends before 2016
hits!
# 4 User-generated content will surpass branded content. Positive email campaigns would be built based on excerpts from online
reviews, posts, blogs etc. generated via customers’ conversation
Top Email Marketing Trends – Anticipate these emerging trends before 2016
hits!
# 5 Video emails to communicate with audiences about
product/service details will increase click-through rates by 55% and increased conversion rates by 24%
Marketers ! Now you know how adaptive techniques of email marketing trends will influence your next year marketing programs. Techniques are changing, so are the serving styles for particular group of clients.
Hence, prepare your email marketing strategy before 2016 sets in!
Source courtesy: clickz.com, .discussdesk.com, marketingsherpa.com, searchenginejournal.com
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