Internet trends for marketers

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    09-May-2015
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The director's cut version of my presentation from Distilled London meet-up.

Transcript of Internet trends for marketers

  • 1.Internet Trends for MarketersWILL CRITCHLOW

2. WILL CRITCHLOW - @willcritchlowLets lookbackwards 3. WILL CRITCHLOW - @willcritchlowLast year may have been the year of the dotcoms, but 2000 is set to be the year of themobile.TheLawyer.com, 2000 4. WILL CRITCHLOW - @willcritchlow200310 years agoCheck out this 2002 piece by Tim OReilly predicting the decade we just had: http://www.oreillynet.com/network/2002/04/09/future.html 5. WILL CRITCHLOW - @willcritchlowWe did email on our phones2003: the iconic blackberry was released 6. WILL CRITCHLOW - @willcritchlowWe didnt Instagram our Angry Birds breakfast Thanks @philnottingham 7. WILL CRITCHLOW - @willcritchlowWe had broadbandSource: Ofcom and thinkbroadband.com 8. WILL CRITCHLOW - @willcritchlowThe first version of Skype was released 9. WILL CRITCHLOW - @willcritchlowbut YouTube was still two years away 10. WILL CRITCHLOW - @willcritchlow202310 years from now 11. WILL CRITCHLOW - @willcritchlowWe are still doing email on our phone 12. WILL CRITCHLOW - @willcritchlowWe still use keyboardsThe DYAC of the future is damn you Siri Source: DYAC 13. WILL CRITCHLOW - @willcritchlowWe still read textEasier to scan, more socially acceptable at work, doesnt require quiet / headphones Still looks less like work 14. WILL CRITCHLOW - @willcritchlow(We are bad enough at reading & walking) Source: gifsoup 15. WILL CRITCHLOW - @willcritchlowWe pay for more thingsOften voluntarily (see: Louis CK, NYTs porous paywall) 16. WILL CRITCHLOW - @willcritchlowThe dumb pipes continue acting dumbMeet Cesar Alierta, CEO Telefonica Google should pay us for using our networkerm 17. WILL CRITCHLOW - @willcritchlowThe last mile is no longer the issueThe middle mile is getting fibre to the exchange Source:TechCrunch 18. WILL CRITCHLOW - @willcritchlowNo-one watches scheduled TVApart from news, sports, and actual live events 19. WILL CRITCHLOW - @willcritchlowMobile is a big deal but not for the reason you thinkSource: Business Insider 20. WILL CRITCHLOW - @willcritchlowThe iPod revolutionised an industrySource: Business Insider 21. WILL CRITCHLOW - @willcritchlowThe iPhone makes it look slowSource: Business Insider 22. WILL CRITCHLOW - @willcritchlowThen came the iPadSource: Business Insider 23. WILL CRITCHLOW - @willcritchlowHoly **** AndroidSource: Business Insider 24. WILL CRITCHLOW - @willcritchlowand it keeps goingSource: Business Insider 25. WILL CRITCHLOW - @willcritchlow We need to look at the PC market to understand whatsreally happening 26. WILL CRITCHLOW - @willcritchlowBefore I was born, systems Ive never usedruled the earth Source: Business Insider 27. WILL CRITCHLOW - @willcritchlowWhen I was young, we saw the rise and fall ofAmiga, Atari, Commodore Source: Business Insider 28. WILL CRITCHLOW - @willcritchlowThrough school, university and early work, itwas a two-horse race (being kind to Apple)Source: Business Insider 29. WILL CRITCHLOW - @willcritchlowNow: Same old, same oldSource: Business Insider 30. WILL CRITCHLOW - @willcritchlowUnless you add in iPad and Android Source: Business Insider 31. WILL CRITCHLOW - @willcritchlowIf you care about the details check out thischart and this animation(note the log scale) 32. WILL CRITCHLOW - @willcritchlowI think the real story is everywhere, not mobileSource: cnet 33. WILL CRITCHLOW - @willcritchlowMobile devices getPCs get more like more like PCs mobile devices Faster TouchBetter at browsingApp stores Easier to purchase onInstant on 34. WILL CRITCHLOW - @willcritchlowThe future ishere 35. WILL CRITCHLOW - @willcritchlowIts just not evenly distributed [hat-tip William Gibson]Yes, I think I might be advocating studying hipsters Source: Paste Magazine 36. WILL CRITCHLOW - @willcritchlowWe use devices interchangeably29% of US adults own a tablet or ereader up from 2% in 2009Source: Business Insider, image from thed34n 37. WILL CRITCHLOW - @willcritchlowWe have seamless, synced access everywhereAlready: Dropbox, Evernote, Google Apps / Android, iCloud, Instapaper, Kindle whispersync 38. WILL CRITCHLOW - @willcritchlowWe buy everywhereSource: IBM 39. WILL CRITCHLOW - @willcritchlowWe broadcast stuff about ourselvesBut in a more useful way (maybe) 40. WILL CRITCHLOW - @willcritchlowWe subscribe and follow(Often people, not brands even when curated by a brand) 41. WILL CRITCHLOW - @willcritchlowWe need more computer curationTo make sense of the streams (See: priority inbox, FB edgerank)Not everything gets hereor here Even when weve asked forit 42. WILL CRITCHLOW - @willcritchlowShow me thestrategy 43. WILL CRITCHLOW - @willcritchlowGoogle 44. WILL CRITCHLOW - @willcritchlowRead @bfeld on Googles long game 45. WILL CRITCHLOW - @willcritchlowConnected and fastSource: chromium.org and theverge 46. WILL CRITCHLOW - @willcritchlowAmazon 47. WILL CRITCHLOW - @willcritchlowYour margin is my opportunityJeff Bezos 48. WILL CRITCHLOW - @willcritchlowperiodically Amazon wants to "check in"with its ability to make money. Thus, in 2007,Amazon more than doubled its profit, to$476 million, on a 38% increase in sales toalmost $15 billion.Fortune 49. WILL CRITCHLOW - @willcritchlowFacebook 50. WILL CRITCHLOW - @willcritchlowDAU/MAU > 50% - stickinessSee: quora, quora and andrewchen 51. WILL CRITCHLOW - @willcritchlowSome strategies I predict will do well in search 52. WILL CRITCHLOW - @willcritchlowEarn (and keep) attention not just sharesPhoto by: latzko 53. WILL CRITCHLOW - @willcritchlow(Admit it, who shares stuff before reading it?)Check out: buffer 54. WILL CRITCHLOW - @willcritchlowThe LinkedIn (see also Forbes)Borrowingpersonal authority these implementations are broken for different reasons atm See: LinkedIn and Forbes 55. WILL CRITCHLOW - @willcritchlowBrands as real publishers(See: Red Bull)Read: Mashable 56. WILL CRITCHLOW - @willcritchlowReal world APIs(banks, Im looking at you)See: Mashable 57. WILL CRITCHLOW - @willcritchlowBricks and mortar aggressively acquiring startupsThere is real innovation in fashion and e-comm for example (see: brandid) 58. WILL CRITCHLOW - @willcritchlowPutting unexpected people in chargeYou should read all these articles about Harper Reed, CTO of Obama for America: The Atlantic, BusinessWeek, Mother Jones, gigaom, Time Photo: juggernautco 59. WILL CRITCHLOW - @willcritchlowObsessively implementing new stuff firstThere are first-mover advantages to technology shifts such as rel=authorIllustration by: marketingfacts, from crossing the chasm 60. WILL CRITCHLOW - @willcritchlowCross-functional teams outside normal hierarchyRead about the NYT interactive teamRead: The Avalanche at Tunnel Creek 61. WILL CRITCHLOW - @willcritchlowBeware! You might be competing with loss-making teamsThe NYT modelled an avalanche!Read: Modeling an avalanche 62. WILL CRITCHLOW - @willcritchlowSummary 63. WILL CRITCHLOW - @willcritchlowI think the real story is everywhere, not mobileSource: cnet 64. WILL CRITCHLOW - @willcritchlowMobile devices getPCs get more like more like PCs mobile devices Faster TouchBetter at browsingApp stores Easier to purchase onInstant on 65. WILL CRITCHLOW - @willcritchlowhttp://www.distilled.net/events/linklove-london/and Searchlove Boston in May:http://www.distilled.net/events/searchlove-boston/