Tool: People PortraitGENERAL

?VITAL STATISTICS

How many people are like this? Trends? Indices and comparisons?

WHO THEY AREKey facts like age, sex, ethnic group,

job role requirements, location, grade, length of service

GENERAL ATTITUDES TO WORKLevels of engagement; key priorities,

motivators, communication preferences

OUR INSIGHT TASK/ISSUE

BEHAVIOUR – WHAT THEY DOWhat drives and triggers action? Barriers to

doing? History, place of doing? How frequently? Signals of things working?

BELIEFS AND ATTITUDESThoughts, beliefs, attitudes to this? What makes them feel good? Bad? Why? Reasons for doing

or not doing?

NEEDSRational or functional needs and emotional or hidden needs? Who experience ‘most’ & ‘least’?

Why the differences?

PASSION POINTSIn this area- loves? Hates? What pleases? What

disappoints? ‘Must haves’? Key words and language people use?