Tool: People Portrait · People Portrait. GENERAL? VITAL STATISTICS. How many people are like this?...
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Tool: People Portrait GENERAL ? VITAL STATISTICS How many people are like this? Trends? Indices and comparisons? WHO THEY ARE Key facts like age, sex, ethnic group, job role requirements, location, grade, length of service GENERAL ATTITUDES TO WORK Levels of engagement; key priorities, motivators, communication preferences OUR INSIGHT TASK/ISSUE BEHAVIOUR – WHAT THEY DO What drives and triggers action? Barriers to doing? History, place of doing? How frequently? Signals of things working? BELIEFS AND ATTITUDES Thoughts, beliefs, attitudes to this? What makes them feel good? Bad? Why? Reasons for doing or not doing? NEEDS Rational or functional needs and emotional or hidden needs? Who experience ‘most’ & ‘least’? Why the differences? PASSION POINTS In this area- loves? Hates? What pleases? What disappoints? ‘Must haves’? Key words and language people use?
Transcript of Tool: People Portrait · People Portrait. GENERAL? VITAL STATISTICS. How many people are like this?...
Tool: People PortraitGENERAL
?VITAL STATISTICS
How many people are like this? Trends? Indices and comparisons?
WHO THEY AREKey facts like age, sex, ethnic group,
job role requirements, location, grade, length of service
GENERAL ATTITUDES TO WORKLevels of engagement; key priorities,
motivators, communication preferences
OUR INSIGHT TASK/ISSUE
BEHAVIOUR – WHAT THEY DOWhat drives and triggers action? Barriers to
doing? History, place of doing? How frequently? Signals of things working?
BELIEFS AND ATTITUDESThoughts, beliefs, attitudes to this? What makes them feel good? Bad? Why? Reasons for doing
or not doing?
NEEDSRational or functional needs and emotional or hidden needs? Who experience ‘most’ & ‘least’?
Why the differences?
PASSION POINTSIn this area- loves? Hates? What pleases? What
disappoints? ‘Must haves’? Key words and language people use?
