Trends Breakfast

November 10, 2011

#Trends

Thank you to our Event Sponsors

thinkLA Trends Breakfast 2011

#Trends

Adam Ostrow Executive Editor and SVP of Content

thinkLA Trends Breakfast 2011

#Trends

@adamostrow

@adamostrow

5 Digital Media & Ad Trends

For 2012 and Beyond

Adam Ostrow

November 10, 2011

@adamostrow

Agenda

• Insider perspective on media and ad

trends from Mashable PoV

• Emerging trends in media, entertainment

and advertising we’re tracking for 2012

and beyond

• Q&A

@adamostrow

Growth at Mashable

2006: 500k monthly unique visitors

2008: 2.0MM unique visitors

2011: 18.5MM unique visitors

@adamostrow

Evolving Traffic Patterns 2006

2008

2011

@adamostrow

Social Distribution

@adamostrow

Facebook's Influence

@adamostrow

Mobile Consumption

@adamostrow

Trend #1: Social curation and

mobile user experience driving

growth for media organizations.

@adamostrow

What That Means for News

@adamostrow

Mashable Publisher Platform

@adamostrow

Mashable Follow

@adamostrow

Changing Ad Model

@adamostrow

Trend #2: The rise of the second

screen’s impact on television.

@adamostrow

Smartphone Adoption

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App Explosion

@adamostrow

Second Screen Use

@adamostrow

Participatory Ads

@adamostrow

Shazam

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Checking Into TV

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Companion Viewing

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Trend #3: An explosion in content

for connected televisions.

@adamostrow

Connected TV Growth

@adamostrow

Growing Content Options

@adamostrow

... Including YouTube

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New Ad Opportunities

@adamostrow

Trend #4: Connectivity in the car

becomes a game changer in radio

advertising.

@adamostrow

Music Moving to the Cloud

@adamostrow

The Automobile Is Next

@adamostrow

Trend #5: Mobile payments

become the bridge between cloud

content and commerce.

@adamostrow

Commerce Goes Mobile

@adamostrow

Not Just Early Adopters

@adamostrow

Future Purchase Process

Thank you to our Event Sponsors

thinkLA Trends Breakfast 2011

#Trends