thinkLA Trends 2011 - Adam Ostrow
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Trends Breakfast November 10, 2011 #Trends
description
Adam Ostrow, Executive Editor and SVP of Content for Mashable discusses five emerging trends he sees developing within the media, entertainment and advertising spaces for 2012 and beyond.
Transcript of thinkLA Trends 2011 - Adam Ostrow
Trends Breakfast
November 10, 2011
#Trends
Thank you to our Event Sponsors
thinkLA Trends Breakfast 2011
#Trends
Adam Ostrow Executive Editor and SVP of Content
thinkLA Trends Breakfast 2011
#Trends
@adamostrow
@adamostrow
5 Digital Media & Ad Trends
For 2012 and Beyond
Adam Ostrow
November 10, 2011
@adamostrow
Agenda
• Insider perspective on media and ad
trends from Mashable PoV
• Emerging trends in media, entertainment
and advertising we’re tracking for 2012
and beyond
• Q&A
@adamostrow
Growth at Mashable
2006: 500k monthly unique visitors
2008: 2.0MM unique visitors
2011: 18.5MM unique visitors
@adamostrow
Evolving Traffic Patterns 2006
2008
2011
@adamostrow
Social Distribution
@adamostrow
Facebook's Influence
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Mobile Consumption
@adamostrow
Trend #1: Social curation and
mobile user experience driving
growth for media organizations.
@adamostrow
What That Means for News
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Mashable Publisher Platform
@adamostrow
Mashable Follow
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Changing Ad Model
@adamostrow
Trend #2: The rise of the second
screen’s impact on television.
@adamostrow
Smartphone Adoption
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App Explosion
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Second Screen Use
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Participatory Ads
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Shazam
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Checking Into TV
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Companion Viewing
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Trend #3: An explosion in content
for connected televisions.
@adamostrow
Connected TV Growth
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Growing Content Options
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... Including YouTube
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New Ad Opportunities
@adamostrow
Trend #4: Connectivity in the car
becomes a game changer in radio
advertising.
@adamostrow
Music Moving to the Cloud
@adamostrow
The Automobile Is Next
@adamostrow
Trend #5: Mobile payments
become the bridge between cloud
content and commerce.
@adamostrow
Commerce Goes Mobile
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Not Just Early Adopters
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Future Purchase Process
Thank you to our Event Sponsors
thinkLA Trends Breakfast 2011
#Trends
