Theoretical Perspectives of
Management Policies
Editors
Dr.K. Anandanatarajan
R. Rajinikanth
C. Magesh
Published by
Theoretical Perspectives of Management Policies
Copyright © 2012 by Bonfring
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i
ANNAMALAI UNIVERSITY Pro-Chancellor Chettinad House
Rajah Annamalaipuram Chennai-600 028
12th July, 2012
Message
Dr.M.A.M. Ramaswamy, B.A., D.Litt.,
I am delighted to learn that the Management Wing of D D E, Annamalai University is
organizing an International Conference on Synchronizing Management Theories and
Business Practices, in association with Putra Intelek, Malaysia during July 27-29, 2012. I am
privileged to send my felicitations, greetings and best wishes to all the delegates not only
from India but also from various parts of the world.
The theme of the conference seems to be relevant and is need based. Management
practices are dynamic in nature. Whatever is taught in classrooms are obviously different
form the inherent practice of the corporate world. I am confident that the discrepancies,
deviations and divergence between principles and practice of management will be
discussed, during the three days of deliberations. I firmly believe that this Industry-
Institute interaction will result in fruitful recommendations to the Industry, Academic
Community and society at large.
I wish the International Conference all success.
(M A M Ramasamy)
iii
ANNAMALAI UNIVERSITY Vice-Chancellor
Annamalainagar-608 002 Phone: Office: 04144-238283
Res: 04144-238214, Fax: 04144-238080 E-mail: [email protected]
25th June, 2012
Message
Dr.M. Ramanathan, M.S. (G.S.), F.R.C.S. (Glasg), F.A.B.M.S
It gives me academic pleasure that the Business Administration Wind of DDE
Convenes the International Conference on Synchronizing Management Theories and
Business Practices in Association with Putra Intelek International College of Malaysia
during July 27-29, 2012. These deliberations will strengthen the connection between the
management theories and the practices. Further I learnt that the peer reviewed articles will
also be published in the form of book with ISBN and in the some of the International
Journals with ISSN. To make the deliberation live the organizers have also resolute to
award research Papers award for the session.
I wish the organizers for the grand success of this conference and I believe that
many more such conferences will be organized in future also to cater the needs of the
management people.
Dr.M. Ramanathan
v
ANNAMALAI UNIVERSITY Registrar
Annamalainagar – 608 002 Phone: Office: 04144 –238259
Fax: 04144 – 238080
13th July, 2012
Message
Dr.R. Meenakshisundaram, M.Com., M.Phil., Ph.D.,
I am much pleased to note that the Department of Business Administration–
Distance Education and On-Campus jointly organize the International Conference to bond
the theories and Business practices of Management. Since this the conference on Business
Practices all the fields of scholastic people are joining their hands to find out the solutions
to the challenges ahead when fusing the theories and the practices. Though the theories are
proved one, through such deliberations new theories could be invented to take up the
business practices for the benefit of the next generation in the globalised era. Even if it is
not a new venture to the faculties of Business Administration of Annamalai University, the
Directorate of Distance Education has entered into such new endeavor; I wish and
congratulate the organizing team for the great triumphant of this conference.
Dr.R. Meenakshisundaram
vii
ANNAMALAI UNIVERSITY Dean
Faculty of Arts Annamalainagar – 608 002
Message
Dr.D.Selvaraju, Ph.d.,
It is magnificent to know that the Management Wing of DDE, Annamalai University
has taken up the enormous task of the conducting the International Conference on
Synchronising the theories and the practicing in the field of Management which is the need
of the hour. At one time the Sellers had taken the importance and in one time Buyers had
taken the importance in the world of business. Now, we are in the third generation of
globalization. Now, the user pay policy has taken its own place. This is the opt time to
synchronise the theories with the business practices for further development. Such
synchronization will definitely solve the problems like global finanical crisis, melt down
etc. Such efforts are needed for the developing countries like India. To achieve the vision
2020 in the context of Business Practices, I hope that this International Conference will
pave a way for its own solution.
I wish the team for the wonderful and fruitful success of this conference.
Dr.D. Selvaraju
ix
ANNAMALAI UNIVERSITY Director
Directorate of Distance Education Annamalainagar – 608 002
Foreword
Dr. S. B. Nageswara Rao, Ph.D.,
I am pleased to write this foreword note to the proceedings of the international conference
on “Synchronizing Management Theories and Business Practices: Challenges Ahead”. Management
theories have been developed with the focus on bringing better efficiency in the business. But, the
challenges involved in running the businesses are changing constantly over the period of time and
there is a dire need to relook the theories and fundamental concepts. New ideas coupled with
innovative theories are essential for managing the issues in today’s complex business scenario.
Modern concepts have to be designed to meet the requirements of the corporate world to augment
their competitive strength. In this aspect, this conference provides an opportunity to disseminate
the knowledge gained through research works to practicing managers.
This book covers all the aspects of the management practices that link the theories to the
practical aspects and presents the subject matter from both academic and pragmatic points of view.
The articles incorporated in this book really offer greater insights to the readers about the latest
findings in the field of management. The editors have designed the book in such a way that it meets
the requirements of scholars of management studies, businessmen, administrators, politicians and
students of business administration. I am sure, that this book will be of immense help to the
scholars pursuing research in the field of Management Studies. I applaud the sincere efforts
putforth by the editors in bringing out this valuable book of knowledge.
Dr.S.B. Nageswararao
Director,Directorate of Distance Education
Annamalai University
Conference Chair
xi
Editorial Committee
Editors Dr.K. Anandanatarajan R. Rajinikanth C. Magesh
Associate Editors Dr. V. Sachithanantham, Associate Professor in Management Wing, DDE, Annamalai University Dr. M. Kamaraj, Assistant Professor in Management Wing, DDE, Annamalai University Dr. S. Annadurai, Department of Economics, Annamalai University Dr. S. Mahadevan, Head – MBA, Excel College of Engineering, Tiruchengode Dr. M. L. Vasita, JN Vyas University, Jodhpur Dr. Abirami, MNM Jain Engineering College, Chennai
xiii
© 2012 Bonfring
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xv
Contents
S. No. Title/Author Page No.
01 Rural Telecom and Marketing Network in India
B. Deepikaa Devi
01-03
02 Retail Industry in India
A. Aslin Brindha
04-06
03 Impact of Globalization in Indian Steel Industry
M. Harihara Sudhan
07-08
04 Impact of Globalization on Human Resource Management
M. Arivendhi
09-12
05 Impact Globalization on Corporate Culture
R. Akila
13-15
06 Talent Acquisition and the Role of Management in India
G. Vijayalakshmi
16-18
07 Rural Marketing Challenges Environment and Channel Management
Vinoth Kumar
19-21
08 The Impact of Globalization on the Collective Bargaining
K. Sharanya
22-25
09 Study on Impact of Marketing Environment with Specific Reference to the
Mobile in Chennai
S. Geetha
26-29
10 Impact of Study on Network Marketing
S. Raja
30-31
11 A Study of Customers Shopping Experience in Era of Globalization
P. Kannaki
32-34
12 Business Ethics and Corporate Social Responsibility in the E-Economy: A
Commentary
C. Sujitha
35-38
13 Globalization and Logistics Marketing Management
N. Sindhu
39-42
14 Impact of Globalization on Branding Strategies Healthcare Organization
S. Ramya
43-45
15 Self Help Groups in Globalization
K. Saranya
46-48
xvi
16 Challenge and Trends in Supply Chain Management in Global Competitive
Environment
M. Janani
49-51
17 Financial Performance of Coir Industrial Co-operative Society in Tanjore
R. Padmavathi
52-54
18 Internet Usage among Female Research Scholars
S. Seethalakshmi
55-59
19 The Impact of Globalization in Business
N.S. Vetriselvan
60-62
20 Workforce Diversity: Changing Rule of Organization Strategies
P. Vinothini
63-65
21 A Measurement of Supply Chain Performance of Indian Industry
R. Kalpana
66-69
22 Foreign Direct Investment Inflow in India
S. Praveena
70-72
23 Impact of Globalization Ornament Gold Jewellery in India
K. Soundarya
73-75
24 Impact of Globalization in Indian Manufacturing Sector
S. Sindhuja
76-78
25 Professionalization of Management in Urban Cooperative Banks
K. Poornima
79-81
26 Environmental Challenges under Globalisation
J. Vinoliya
82-84
27 Management Education Model to Develop 21st Century
R. Ramya
85-88
28 Impact of Globalization on Developing Countries
(With Special Reference to India)
M. Ragapriya
89-90
29 Impact of Global Crisis on Micro, Small, Medium, Enterprises
A. Muthulakshmi
91-94
30 Value Offering and Pricing Issues
H. Suganya
95-97
31 Study of Impact on Marketing Strategy
R. Balaji
98-100
32 Impact of IT on Global Business Management
G. Rajagopal
101-103
xvii
33 Work Life Balancing Strategies and Practice of Indian Corporate
M. Durga devi
104-107
34 Impact of Globalization on Education & Management with Communication
& Technology
R. Rajasekar
108-109
35 Globalization and International Marketing Ethics Problem and Solution
M. Dayana Mary
110-113
36 Educated Unemployed Stress in Chennai
Dr.P. Abirami
114-117
37 Factors Affecting Consumer Preferences in Organized Retailing in Chennai:
A Study
S. Bharathi Vasu and Dr.R.Perumal
118-124
38 A Study on Brand Awareness and Consumer Preference of FMCG Retail
Outlets With Reference to Branded Retail Outlets in North Chennai
D. Yuvaraj and Dr. R. Perumal
125-131
39 Talent Management: A Comparative Study on Schools and Higher Education
Dr.M.L. Vasita and Khushboo Prajapati
132-140
40 A Study on Attrition Level and Retention Strategy of Middle Level
Employees in Small and Medium Scale Sector, Chennai
Dr. Prof. Duraisamy
141-147
41 Job Satisfaction and Online Social Networking
P. M. Jacob and Dr.K. Ananda Natarajan
148-153
42 Paradigm Stress Management of Women Employees in Private Bank,
Chennai Industry
K.P. Varalakshmi and R. Rajinikanth
154-158
43 A Study on Integrating the CRM Strategies for Banking Industry in South
Chennai
S. Krishnakumari
159-164
44 A Conceptual Framework in Stress Management
M. Logesh and Dr. T. Thirupathi
165-169
45 Economic Instruments and Environmental Management-A Sustainable
Development
Mohana Gayathri and C. Mahesh
170-174
46 Measures to Increase the Work Life Balance of Human Capital- An Empirical
Approach in BPO Industry in Chennai - Tamil Nadu
M. Muthuraman, L. Karthigeyan and V. Dhanraj
175-181
47 Antecedents to Temporary Employee’s Turnover Intentions
N. Thillai Seenu, R. Rajinikanth and Dr. K. Anandanatarajan
182-186
xviii
48 A Global Perspective on Balancing Work and Family
S.R. Sharmilee and R. Rajinikanth
187-190
49 Anger Management Channelling Anger to Performance
Sri Sathya Jairam and G. Ari Muruga Dass
191-196
50 Human Resource Practices on Employee Attitudinal and Behavioral
Outcomes in ITES Companies
Dr.J. Sivasubramanian and Dr.M. Umaselvi
197-203
51 Students Behaviors Management and Emotional Rooms
G. Usha Tamilselvi and Dr.K. Ananda Natarajan
204-210
52 Improving Altruism among Employees- Functional Area of Management –
“Industrial/Organizational Psychology
C. Venkateswaran and Dr.S. Ramachandran
211-219
53 Customer Relationship Management Practices of Hotels in Kumbakonam
C. Arul and Dr. K. Baranidharan
220-224
54 A Study on Rural Marketing Strategies in India
M. Kumaran
225-229
55 Sustainable Marketing Strategies
K. Siva Subramania Deepak
230-232
56 A Study on Brand Preference of Mobile Phones with Respect to BSNL
S. Madasamy
233-237
57 Internet Purchasing Consumer Adaptation
P. Jaykumar and Dr. S. Arulkumar
238-242
58 Measuring Brand Equity: A Frame Work
P. Silambarasan and Dr. R. Sritharan
243-246
59 Production and Marketing of Grapes: A Cross Sectional Analysis in Theni
S. Sivarajmurugan and Dr. M. Sivasubramanian
247-251
60 Delight: Beyond Loyalty– A Literature Review
K. Vidhya, Dr. C. Samudhra Rajakumar and Dr. K. Tamizhjyothi
252-256
61 Consumers Awareness in India: A Review
S. Saravanakumar and Dr.C. Samudhra Rajakumar
257-260
62 Private Label Brand – A Growth Prospect in Organized Retail Sector
K.R. Mahalaxmi, Dr.A. Velanganni Joseph and C. Thirumal Azhagan
261-266
63 Career Persistence of Women in IT Industry
J. Samantha and P. Sivakumar
267-270
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