TATA Vinoth

8/4/2019 TATA Vinoth

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y Founded: 1868y Founder: Jamsedji Tatay Headquarters: Bombay House, Mumbai, India.y 98 operating companies in seven business sector.y Net profit: 3246 Cry Operating Sectors: Services, Materials, Engineering,

Energy, Consumer Products, Chemicals, Communicationsand information systems.


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y Subsidiaries: Tata Steel, Tata Motors, Tata Consultancyservices, Tata Technologies, Tata Tea, Tata industries,Tata Power, Tata Communication, Tata Teleservices, Taj

Hotels, Tata Chemicals.y Employees are guided by the vision: Best in the manner

in which we operate best in the products we deliver andbest in our value system and ethics .


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y The Tata Group has operations in more than 85 countriesacross six continents and its companies export productsand services to 80 countries.

y

Tata motors is the first company from India s engineeringsector to be listed in New York Stock Exchange(September, 2004).

y The implementation of the business strategy will be in

three stages:y Product up gradationy Sales and distribution processesy Penetration into new markets


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y End to end supply chain integration of Tata motors (fromPurchase, Supply, Production, Payment, etc.) by theimplementation of SAP-SRM project.

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Tata motors produces low cost car NANO for less than 1.4Lakh rupees.


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S.NO

NAME OF THEPERSONS

THEIR INFERENCES

1 Dr V. Sumantran W e do not think of sales outside the country asa separate activity because it is integrated withbusiness.By this integration we have stepped out in

some business, so we have to choose rightregions with right product at right time.

2 Ravi Kant International business offers an opportunity asdifference countries go through peaks andtroughs in demand at different points in time.

Our capacity utilization is more effective.W e should do product up gradation, sales

processes, distribution and above all.

3 Mitra Now anyone across the enterprise can justlook in and find out what customer we have,

who are our supplier and vendors, what priceswe offer, etc., very easily. It brought a synergy


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S.N

O.

NAME OF THE

PERSONS

THEIR INFERENCES

MITRA W e had to pick up data from four differentlocations and then consolidate them beforeyou could update your customer. Now, wehave up-to-date information about the

customers right up to his last transaction.4 John Gray The cyclical nature of automotive demand,

together with competition from new entrantsin the market, has made it difficult forautomotive companies to achieve their growth

and globalization goals.5 John Gardiner Ford and its financial advisers have had

contacts from third parties and they areactively evaluating those as part of Ford sstrategic review. These are preliminary

discussion only and no decision have beenmade.


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y W ith the foundation of its rich heritage, Tata Motors todayis etching a refulgent future.

y Taking over the brand is easy, bringing down production

costs and turning around the company successfully, willbe the challenge.


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y New generation products.y Truck of the Futurey New UV platformy New generation Car platformy New engine offerings across the product rangey Inter-city & Intra-cityy Small LCV

y Tata Motors ushers new era in Indian auto industrywith its new world standard truck range

y 10-to-75 tonne, 150-to-560 PS portfolio to meetdiverse needs.

y To be introduced in key markets abroad too.


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y Strength:y TATA Motors Company have huge employee base.y TATA motors employee productivity percentage is

higher.y TATA motors produce low price car with low fuel

consumption.y

TATA motors is the reputable brand in IndianIndustry.y Tata Motors has been aggressively acquiring foreign

brands to increase its global presence.y

The research and development department of TATA


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y W eakness:y Return on Investment on TATA motors

shares in low.y TATA motors is not able to meet safety

standards in their vehicles.y The domestic sales of the company are not

up to the mark.y Tata has not got a foothold in the luxury car

segment in its domestic market.


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y Opportunity:y TATA motors can introduce more safety

features in vehicles to gain more customersatisfaction.

y Joint ventures in other countries allowTATA motors to easily enter into new

market.


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y Threats:y TATA motors have low cost advantage over

its competitors, once the competitors find outthe low cost production methodology thenthere will no competitive advantage.

y The major challenge for TATA motors is therising prices of steel, Aluminum and plasticwhich is heavily used in vehiclemanufacturing.

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The low safety standards can impact the


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Byy S.P. VINOTH

RAJAH

y S.VIDHYA

y U.SOMASUNDARAM.

y E.SANTHOSH

y SHAIK

TATA Vinoth

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