FranchiseSocial Media
The
Specialists
What we do…• Createandpromote
contentonvarioussocialmediachannels
• Findyouraudience
• Developstrategiesforyourorganization
• Monitorwhat’sbeingsharedaboutyou
• Buildafollowingbynetworkingandsharinginterestingcontent
• Measureresultsforvariouschannels
• Continuouslyresearchnewchannelssoclientsgetinonearlyadoption
• Customizechannelswithsocialmediaapplicationprogramminginterfaces
• Implementsocialmediapoliciesandprocedures
Over10yearsago,CANAMFranchiseDevelopmentGroupbeganbuildingfranchisesystemsfromthegroundupandassistingexistingandnewfranchisorstoexpandandgrowintheCanadianmarketplace.Seeingtheneedforawebportaldevotedtomarketingfranchiseopportunities,in2002CANAMdevelopedBeTheBoss.ca,PlaneteFranchise.caand,morerecently,BuyThatFranchise.ca,makingCANAMCanada’sleaderinfranchisemarketingandpromotion.What’s the point of all this?Weknowfranchising.Frombuilding,developing,andmarketingfranchises,CANAMFranchiseDevelopmentGrouphasbecomeYourCanadianfranchiseauthority™.InlaunchingthisnewSocialMediaprogram,weareofferingfranchisorsthecompetitiveedgeintheirnow-essentialSocialMarketingendeavours.Tobeeffectiveinbuildingaprofitablesocialnetworkfullofonlinefollowersandfans,youneedtwothingsfromtheteamdrivingyourSocialMediacampaign:expertandup-to-the-minuteknowledgeofSocialMediaandanintimateunderstandingoffranchisingandfranchisemarketing.CANAMistheonlycompanytoofferSocialMediaprogramsexclusivelytoFranchisorsthatcanpromisethatuniquesuccess-factorand,becauseofourlargenetworkofclients,weareabletooffertheseservicesmuchmorecost-effectivelythantraditionaladagencies.
LeveragetheexperienceandsuccessofCANAM,theundisputedCanadianfranchiseauthority.
What is SEO?
Search engine optimization (SEO)
involves building new websites, or altering existing websites, so that they rank highly in a search engine’s organic listings when users search on terms that are related to the site’s content.
When you implement a Search Engine Optimization (SEO) Strategy, your site will achieve improved positioning on major search engines for specific keywords relevant to your products, services, and/or topic of your website.
What is a CMS?
A content management system (CMS/Wordpress) allows the content manager, who may not know HTML, to manage the creation, modification, and removal of content from a Web site without needing the expertise of a Webmaster.
How we do it…• Receiveeffectivetoolsfor
generatingawarenessforyourbrand
• Cutservicecostswhilereachingalargernumberofpeople
• Socialmediadrivesalargeamountoftrafficbacktoyourwebsite
• Franchiseesseeincreasingnumbersofbrandloyalty
• Customersgetupdatesinreal-time
• Weidentifysocialmediaopportunitiesandanalyzewhatwillworkforyourtargetaudience
• Createandmaintainaccountsonaregularbasis
• Programstoreducetimeconsumption
Blogging
SEO
• Creatingabloghelpsyourbusinessbemorepublicandaccessible
• Havingablogwillworkasyourcentralhubtoyourcoresocialmediacommunity
• Writingarticlesandupdatesregularlyhelpsidentifyyouasanexpertinyourfield
• Blogsconsistentlyhelpdrivetraffictoyourwebsitewithnoticablegrowth
• Acontentmanagementsystem(CMS)makesiteasyformultipleuserstoupdateablogwithoutpriorknowledgeofHTMLorSEO
• Facebookhas500millionactiveusers;50%oftheseuserslogontoFacebookeveryday
• Theaverageuserisconnectedto60pages,groupsandevents
• Studiesestimatethatsomeonewhohas‘liked’abrandwillspendonaverage$71.84morethansomeonewhohasn’t
• Facebookcanincreasesreferraltraffictoyourblogby50%
• LinkedInhasover70millionmemberswithanewmemberjoiningeverysecond
• Befoundforbusinessopportunitiesandfindpotentialpartners
• HelpsprovideSEObylinkingblogsandcompanywebsites
• LinkedInreceivesahighPageRankinGoogle
Foursquare
• Therearemorethan106millionaccountsonTwitterwithanaverageof600millionsearchquerieseveryday
• AutomatedtweetsaregeneratedbypostingonFacebookpageandBlog
• WithsearchqueriesTwittermakesiteasytoseekoutpeoplediscussingyourbrand
• Agreatwaytoprovideexclusivedealstoclients
• AfteritsfirstyearFoursquarehashalfamillionusers,1.4millionvenuesand15.5millioncheckins
• Takeownershipofyourlocationandseewhoyourmostloyalcustomersare
• BusinessesarestartingtotakeadvantageofFoursquaretorewardtheirmostloyal
• Foursquareprovidesreal-timevenue/locationstatistics
YouTube
Flickr
• Withtwobillionviewsaday,YouTubeisthethirdmostvisitedsiteontheinternet
• In-houseHDvideoproductionmakesiteasytoenhancetheusersexperience
• Packagingavideowillbringtheaudiencebackconsistentlyforbrandloyalty
• ProperSEOiscrucialasYouTubeisthesecondlargestsearchplatformafterGoogle
• TheFlickrcommunityismadeupof36millionregisteredusersthathaveposted3.5billionphotos
• Itisanimmensesocialnetworkwhereuserscomment,joingroups,andaddfriends
• OptimizinganimagesearchtranslateswellintooverallgoodSEO
• Geotaggingallowstheusertoviewlocalphotosandevents
?Future Channels• Socialmediaisaneverchanging
marketingtoolthatcanreduceproductivityifnotresearchedproperly
• Nielsenratingsshowthatsocialmediahasgrown82%overthepastyearmakingitamajoradvantagefortheearlyadopters
• CANAMFranchiseDevelopmentGroup,Inc.isconstantlysearchingforthelatestresourcesandchannelstoensuretheirclientsarereadyfortheeverevolvingweb
?v
For Inquiries Email:[email protected]
[email protected]:604-730-5553
TollFree:1-866-730-5553Fax:604-876-6460
ContactYour Canadian Franchise Authority™
Top Related