FranchiseSocial Media

The

Specialists

What we do…• Createandpromote

contentonvarioussocialmediachannels

• Findyouraudience

• Developstrategiesforyourorganization

• Monitorwhat’sbeingsharedaboutyou

• Buildafollowingbynetworkingandsharinginterestingcontent

• Measureresultsforvariouschannels

• Continuouslyresearchnewchannelssoclientsgetinonearlyadoption

• Customizechannelswithsocialmediaapplicationprogramminginterfaces

• Implementsocialmediapoliciesandprocedures

Over10yearsago,CANAMFranchiseDevelopmentGroupbeganbuildingfranchisesystemsfromthegroundupandassistingexistingandnewfranchisorstoexpandandgrowintheCanadianmarketplace.Seeingtheneedforawebportaldevotedtomarketingfranchiseopportunities,in2002CANAMdevelopedBeTheBoss.ca,PlaneteFranchise.caand,morerecently,BuyThatFranchise.ca,makingCANAMCanada’sleaderinfranchisemarketingandpromotion.What’s the point of all this?Weknowfranchising.Frombuilding,developing,andmarketingfranchises,CANAMFranchiseDevelopmentGrouphasbecomeYourCanadianfranchiseauthority™.InlaunchingthisnewSocialMediaprogram,weareofferingfranchisorsthecompetitiveedgeintheirnow-essentialSocialMarketingendeavours.Tobeeffectiveinbuildingaprofitablesocialnetworkfullofonlinefollowersandfans,youneedtwothingsfromtheteamdrivingyourSocialMediacampaign:expertandup-to-the-minuteknowledgeofSocialMediaandanintimateunderstandingoffranchisingandfranchisemarketing.CANAMistheonlycompanytoofferSocialMediaprogramsexclusivelytoFranchisorsthatcanpromisethatuniquesuccess-factorand,becauseofourlargenetworkofclients,weareabletooffertheseservicesmuchmorecost-effectivelythantraditionaladagencies.

LeveragetheexperienceandsuccessofCANAM,theundisputedCanadianfranchiseauthority.

What is SEO?

Search engine optimization (SEO)

involves building new websites, or altering existing websites, so that they rank highly in a search engine’s organic listings when users search on terms that are related to the site’s content.

When you implement a Search Engine Optimization (SEO) Strategy, your site will achieve improved positioning on major search engines for specific keywords relevant to your products, services, and/or topic of your website.

What is a CMS?

A content management system (CMS/Wordpress) allows the content manager, who may not know HTML, to manage the creation, modification, and removal of content from a Web site without needing the expertise of a Webmaster.

How we do it…• Receiveeffectivetoolsfor

generatingawarenessforyourbrand

• Cutservicecostswhilereachingalargernumberofpeople

• Socialmediadrivesalargeamountoftrafficbacktoyourwebsite

• Franchiseesseeincreasingnumbersofbrandloyalty

• Customersgetupdatesinreal-time

• Weidentifysocialmediaopportunitiesandanalyzewhatwillworkforyourtargetaudience

• Createandmaintainaccountsonaregularbasis

• Programstoreducetimeconsumption

Blogging

SEO

• Creatingabloghelpsyourbusinessbemorepublicandaccessible

• Havingablogwillworkasyourcentralhubtoyourcoresocialmediacommunity

• Writingarticlesandupdatesregularlyhelpsidentifyyouasanexpertinyourfield

• Blogsconsistentlyhelpdrivetraffictoyourwebsitewithnoticablegrowth

• Acontentmanagementsystem(CMS)makesiteasyformultipleuserstoupdateablogwithoutpriorknowledgeofHTMLorSEO

Facebook

LinkedIn

• Facebookhas500millionactiveusers;50%oftheseuserslogontoFacebookeveryday

• Theaverageuserisconnectedto60pages,groupsandevents

• Studiesestimatethatsomeonewhohas‘liked’abrandwillspendonaverage$71.84morethansomeonewhohasn’t

• Facebookcanincreasesreferraltraffictoyourblogby50%

• LinkedInhasover70millionmemberswithanewmemberjoiningeverysecond

• Befoundforbusinessopportunitiesandfindpotentialpartners

• HelpsprovideSEObylinkingblogsandcompanywebsites

• LinkedInreceivesahighPageRankinGoogle

Twitter

Foursquare

• Therearemorethan106millionaccountsonTwitterwithanaverageof600millionsearchquerieseveryday

• AutomatedtweetsaregeneratedbypostingonFacebookpageandBlog

• WithsearchqueriesTwittermakesiteasytoseekoutpeoplediscussingyourbrand

• Agreatwaytoprovideexclusivedealstoclients

• AfteritsfirstyearFoursquarehashalfamillionusers,1.4millionvenuesand15.5millioncheckins

• Takeownershipofyourlocationandseewhoyourmostloyalcustomersare

• BusinessesarestartingtotakeadvantageofFoursquaretorewardtheirmostloyal

• Foursquareprovidesreal-timevenue/locationstatistics

YouTube

Flickr

• Withtwobillionviewsaday,YouTubeisthethirdmostvisitedsiteontheinternet

• In-houseHDvideoproductionmakesiteasytoenhancetheusersexperience

• Packagingavideowillbringtheaudiencebackconsistentlyforbrandloyalty

• ProperSEOiscrucialasYouTubeisthesecondlargestsearchplatformafterGoogle

• TheFlickrcommunityismadeupof36millionregisteredusersthathaveposted3.5billionphotos

• Itisanimmensesocialnetworkwhereuserscomment,joingroups,andaddfriends

• OptimizinganimagesearchtranslateswellintooverallgoodSEO

• Geotaggingallowstheusertoviewlocalphotosandevents

?Future Channels• Socialmediaisaneverchanging

marketingtoolthatcanreduceproductivityifnotresearchedproperly

• Nielsenratingsshowthatsocialmediahasgrown82%overthepastyearmakingitamajoradvantagefortheearlyadopters

• CANAMFranchiseDevelopmentGroup,Inc.isconstantlysearchingforthelatestresourcesandchannelstoensuretheirclientsarereadyfortheeverevolvingweb

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For Inquiries Email:rob@canamfranchise.com

nathan@canamfranchise.comTel:604-730-5553

TollFree:1-866-730-5553Fax:604-876-6460

ContactYour Canadian Franchise Authority™