Download - The ups and downs of empowering your users, Shelley Kuipers - Community Conference 2014

0Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.

Confidential – Chaordix. Do not distribute without written Chaordix consent.

Shelley Kuipers, Founder & CEOCommunity Conference, Copenhagen 2014


Chaordix Crowd Intelligence™

THE CROWD BRAND & IDEA GROUPS LEADERS & PROSUMERS

EMPLOYEES, CUSTOMERS PUBLIC

AFFINITY GROUPS INNOVAT0RSE.G.

Chaordix [kay-or-dix] is the global standard in crowdsourced brand and

product innovation


Crowdsourcing Business Applications

The Future Of Crowdsourced Innovation

TeamInsights

Culture & Engagement

Competitive Intelligence

Process Improvement

Talent Sourcing

Business to Business

Thought Leadership Forum

Business Model Innovation

Industry Collaboration Hub

Product Innovation

Customer Insight Forum

Employee Innovation Lab

Innovation Challenge/Contest

Customer Innovation Platform

Brand Innovation

Brand Development

Brand Activation

Social Innovation

Social Good Challenges

Sustainability Innovation


• Crowdsourcing IP models – different models we have seen to-date;

1) forgo ownership of idea upon submission

2) your idea submission is exclusive to organization for a period of time (you cannot shop it around)

3) you own your idea until such time there could be a transaction as form of idea acquisition or future share of commercial opportunity

• Corporate Legal Leadership & Support - importance of including legal teams early in the crowdsourced innovation planning process to ensure buy-in and support

• Importance of clear terms of use – alignment with employee policies, procedures & culture. Alignment with IP models for external stakeholders including customers, fans, supply chain, etc.

IPR Considerations re Crowdsourcing

4Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent. 4

Participation is the new brand.™