Shelley Kuipers - Evolution of Crowd Intelligence - How can your Brand Tap into it?, CSWGlobal14
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0 The evolution of Crowd Intelligence: How can your brand tap into it? — Shelley Kuipers, Founder & CEO
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19-Oct-2014 -
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Transcript of Shelley Kuipers - Evolution of Crowd Intelligence - How can your Brand Tap into it?, CSWGlobal14
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The evolution of Crowd Intelligence:How can your brand tap into it?—Shelley Kuipers, Founder & CEO
1
Who We Are
“New market winners will synthesize chaos and order.”
Chaordix [kay-or-dix] is the global standard in crowdsourced brand
and product innovation.
– Dee Hock, VISA® credit card founder, and author of the book:
One from Many, VISA® and the Rise of the Chaordic Organization
2
Our Customers & Partners
3
Participation is the new brand.™
4
How do you recruit a crowd?
Crowdsourcing – Seven Questions
5
Recruiting
Recruiting
6
How do you build crowd participation & engagement?
Crowdsourcing – Seven Questions
7
Onboarding
Onboarding
COMINGSOON
APPLYNOW
RESERVEYOURSPOT
WELCOME& WARM-
UP
COMMUNITY, CHALLENGE,
PROGRAM LAUNCH
8Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.
Communications
Diverse communication channels critical to community engagement, quality
contributions
Trivia
Wildly popular amongst participants, this lightweight
channel not only builds community engagement and drives participation, but is a
quick route to quantitative data on core and secondary areas of
community focus.
Email/SMS
Engagement efforts extend beyond community walls.
Participants (and prospective participants) get branded
awareness-building material in advance of community launch. And regular touch during the
life of a community - to trigger ongoing participation.
News
Newsfeed creates vehicle to keep core messaging in front of
key stakeholders. Persistent two-way communications
approach enables development of community programming
based on crowd response.
Blog
Original community-only content adds to desirability of
community participation. Critical enabler for brands to
deliver fresh content to community members and
receive immediate feedback, insights & ideas.
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Crowd Moderation
ModeratorRoles
ModerationBenefits
In Community Leadership
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How do you keep the crowd engaged?
Crowdsourcing – Seven Questions
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Crowd Curation
Curating
Ensuring Consistent Levels of Participation & Contribution
→ Achievement Frameworks
→ Intrinsic Rewards
→ Extrinsic Rewards
→ Moderator & Expert Recognition
12
Activity Toolkit
Broad & Deep Crowd Activities
QualitativeData
QuantitativeData
13
Is crowdsourcing for market purpose – just about idea
sourcing?
Crowdsourcing – Seven Questions
14
Idea Management vs. Crowd Intelligence™
15
Where and for what is crowdsourcing being used?
Crowdsourcing – Seven Questions
16
The Future
The Future Of Crowdsourced Innovation
TeamInsights
Culture & Engagement
Competitive Intelligence
Process Improvement
Talent Sourcing
Business to Business
Though Leadership Forum
Business Model Innovation
Industry Collaboration Hub
Product Innovation
Customer Insight Forum
Employee Innovation Lab
Innovation Challenge/Contest
Customer Innovation Platform
Brand Innovation
Brand Development
Brand Activation
Social Innovation
Social Good Challenges
Sustainability Innovation
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How do you find meaning and prediction from the
crowd?
Crowdsourcing – Seven Questions
18
Our Unique Methodology
THE CROWD BRAND AFFINITY GROUPS LEADERS & PROSUMERS
INSIGHTS IDEAS INNOVATION
Iterative distillation of the people & contributions from the crowd
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How do you maximize the value of your community?
Crowdsourcing – Seven Questions
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Innovation Capacity
IDEAS
ONE-TIME CAMPAIGN
PERSISTENT COMMUNITY
INNOVATION
INSIGHTS
21Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.
The Opportunity
22
Innovation Readiness & Maturity Scorecard
Are you ready?
Innovation Maturity Scorecard:
o Maturity of your innovation on
communities
o Openness of external innovation efforts
o Quality of idea repositories
o Ease of locating innovation talent
o Innovation technology investment
o Executive involvement
o Recognition systems
o Reward systems
o Maturity of your innovation process
o Responsiveness to new ideas
Innovation Readiness Scorecard:
o Maturity of your social communities
o Executive involvement
o Defined objectives of social innovation
o Social community expertise
o Social technology investment
o Maturity of your innovation process
o Responsiveness to new ideas
o Quality of idea repositories
o Recognition systems
o Reward systems
23
Innovation Readiness & Maturity Scorecard
Are you ready?
Innovation Maturity Scorecard:
o Maturity of your innovation on
communities
o Openness of external innovation efforts
o Quality of idea repositories
o Ease of locating innovation talent
o Innovation technology investment
o Executive involvement
o Recognition systems
o Reward systems
o Maturity of your innovation process
o Responsiveness to new ideas
Innovation Readiness Scorecard:
o Maturity of your social communities
o Executive involvement
o Defined objectives of social innovation
o Social community expertise
o Social technology investment
o Maturity of your innovation process
o Responsiveness to new ideas
o Quality of idea repositories
o Recognition systems
o Reward systems
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Innovation Readiness & Maturity Scorecard
But do you have the
courage?
—
Innovation is risk.
Risk is its own reward .
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