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The Secrets of
Hotel Sleep by Raphael Auphan, CEO, Zyken
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Contents
• How does sleep work?
– Scientific insights
– The influence of light
– Jet Lag
• Sleep behaviours and quality
– US Survey results
– Comparing home and hotel
• Sleep experiences in hotels
– Specific state of hotel guests
– How to ensure and improve sleep quality in hotels
• Innovating in sleep with NightCove
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Appendix
How does sleep work?
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A few points about sleep
• Sleep is a third of our day / our life
• But 50% of adults are not satisfied with their sleep!
– Difficulties falling asleep
– Tough wake-up & sleep inertia
– Waking up during the night
– Leading to a lack of energy and efficiency during the day
• In a context of
– Increasing levels of stress leading to sleep difficulties
– Growing awareness about the need for quality sleep
– Major advances in sleep research
– Many home equipment innovations but little in the bedroom
• And Sleep is the Core Offering for hotels worldwide
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Value of Sleep
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Sleep Cycles
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Sleep Stages
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Body clock
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Key body clock
Synchronizers
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Sleep & the influence of light
• Light and different lighting wavelengths have an influence :
– On the body clock
– On Melatonin
• Traditional light sources have a negative impact on sleep
as they inhibit melatonin and tend to create difficulties
falling asleep
• Waking up with sound only (alarm clock, mobile phone,
hotel wake-up call) often results in strong ‘sleep inertia’ (*)
which leads to high sleep dissatisfaction
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Blue light as a key synchronizer
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Blue light inhibits melatonin
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Sleep debt and wakefulness
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Impact of sound on
biological rhythms
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Additional points about sleep
• Perceptions of good or bad sleep quality
sometimes do not reflect reality – Good overnight sleep but bad wake-up
– Easy to fall asleep but agitated sleep
– The elements having the most impact on perception of sleep quality
• Did it take long or not to fall alseep?
• Did I wake up often at night ?
• After wake-up do I feel refreshed ?
• But perception of bad sleep quality can lead to
actual bad sleep quality – Anxiety to fall asleep in the evening
– Anxiety if awake at night
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Jet Lag
• Desynchronization
of body clock with
light/dark cycles of
current time zones
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Appendix
Sleep behaviors and quality
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Sleep behaviors and quality Results of 2011 US Survey
Source: US National Sleep Foundation
• 50% report rarely/never getting Good Night’s Sleep weekdays
• About 60% wake up unrefreshed
• About 50% take naps during weekdays..
• Activities in hour before going to bed (every night or almost):
– 60% watch TV
– 35% do homework on the computer
– 30% surf the internet
– 20% read book/magazine
– 23% use a social networking site
– 21% send:receive text messages
• Activities when awake at night
– 29% watch TV
– 16% surf the internet
– 16% read book/magazine
– 15% do homework on the computer
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Source/Copyright: US National Sleep Foundation
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Comparing home and hotel
Source/Copyright: US National Sleep Foundation
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Appendix
Sleep experiences in hotels
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Experiencing sleep in hotels
• The specific state of the guest / traveller – Away from home
– Fatigue from travel & airports
– Possibly jet lag
– Business guests
• Important meetings, pressure, stress
– Leisure guests
• A desire to ‘disconnect’ quickly and maximize leisure time
• The specific environment of the hotel guestroom – ‘Not at Home’..
– Combining in the same place (except large suites) the functions of :
• work (desk + laptop / WiFi),
• entertainment (TV, VOD)
• and sleep in the same space
– Blackout curtains
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Key sleep phases and
associated difficulties
• Falling asleep
• Proper sleep architecture
• Staying Asleep
• Falling back to sleep if awake at night or too early
• Waking up
• Getting up
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What have upscale & luxury
hotels done so far?
• Quality bed, bedding and sheets
• Quality pillows and sometimes pillow menu
• A few rare initiatives – Sleep concierge (Benjamin New York)
– Deep Sleep Package (VIE Hotel Bangkok)
– ‘Learn to Sleep’ program (Hospes hotels Spain)
– ‘Anti-snore hotel room’ (Crowne Plaza hotels)
– Staywell Rooms (MGM Las Vegas)
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Heavenly Bed experience
• 5% increase in guest satisfaction index (GSI)
within first years
• research showed that guests would be ready to
pay between $12 and $20 more per night.
• In first 5 years, 30,000 guests made Heavenly
Bed purchases for their home.
• More than 7,000 customers bought the whole
ensemble, at $2,565 for queen size bed.
(Source Westin, Knight Ridder/Tribune Business News)
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How to ensure sleep quality
in guestrooms?
• For sure good mattress, bedding and pillows
• Quiet and dark environment
• Feeling safe and secure
• Proper evening & night light
• Progressive morning light to wake up
• Sounds to soothe
• Provide a way to disconnect/relax without TV..
• Provide a chair to watch TV aside from bed
• Scent
• Temperature control
• Herbal tea offering
• Provide a way to perform a Power Nap
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What can we do to improve
sleep quality for guests?
• Outside of the guestroom – Special evening menu with sleep-inducing nutritional
elements
– Evening relaxation spa treatments (possibly in-room spa treatments for suites)
– Bright light in the breakfast area
• Provide advice for guests – Personalized information to tackle jet lag
– To avoid heavy meals too late
– To avoid alcohol after 8pm
– To avoid caffeinated drinks after 5pm
• Train guest-facing teams on key aspects of sleep
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Appendix
Innovating in Sleep
with NightCove in hotels
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Science
Design
High-Tech
Scientific validation by renowned sleep
experts and research studies
Advanced LED eco-friendly light and sound
technologies
Connectable to Hotel Network & highly-
configurable embedded software
Design by Patrick Jouin
Upscale aesthetics and ‘made in France’
product finish
offers a new dimension
in Sleep & Wellness Luxury
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provides guests with unique
Sleep & Wellness services
Go-to-SLEEP
WAKE-UP
Power-NAP
MOOD / Relaxation (ambiance, welcome, turndown,..)
iPod/iPhone dock
Bring Your Own Music (from any MP3 device, iPad, iPhone 5.. )
Bedside light
Key attributes : Easy-to-use hotel-guest-proof
Interface, Hotel Mode, Eco-friendly LED light,
High-quality audio
Light & Sound Programs:
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- Improve guest sleep & wellness
(including jet lag)
- Increase guest loyalty
- Differentiate brand and property
- Help differentiate selected room offerings
- Communication / PR potential
- Enhance treatment wellness & comfort
- Customizable lighting and sound ambiance
- Allow for pre- or post-treatment relaxation
or energizing sessions
- Enable new jet lag services in hotel spas
Key NightCove benefits
NightCove
in
Guestrooms
NightCove
in
Spa
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NightCove - hotel guestroom On bedside table
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NightCove - hotel guestroom On bedside table
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NightCove - hotel guestroom One unit on bedside table in Boutique Hotel
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NightCove - hotel guestroom On stand
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NightCove - hotel guestroom On stand or wall bracket
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NightCove - hotel guestroom Fitted in bedside panel
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NightCove - hotel guestroom Fitted in bedside panel
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NightCove - hotel guestroom Fitted in bedside panel
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NightCove - hotel spa NightCove in spa treatment room
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Scientific validation NightCove scientific validation studies by Hotel-Dieu Sleep Center in 2005 & 2008
(total population sample of 100 adults without sleep disorders)
• More than 75% of participants declared sleep improvement
• Significant improvements measured in three areas
• Significant increase in morning energy
• Major improvement in Total Sleep Quality
• Significant increase in morning mind clarity
• No side-effect when using NightCove
• Enhancement in ‘Morning Energy’ occurred from the first night
• Strong reduction in number of ‘bad sleep-quality nights’
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Thank you
Credits
Photos : Stefano Lunardi, Plaza Athénée Hotel,
Four Seasons Paris
US Surveys : National Sleep Foundation
Zyken
14 Avenue de l’Opéra
75001 Paris, France
Tel. +33 1 45 63 70 60
Web. www.zyken.com
Raphael Auphan
CEO, Zyken
Email: [email protected]
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