The Secret of Creating Effective Content

Jeff Cryder

Speakers

Becky Ross Marketing Manager - KPA

303.228.8753

bross@kpaonline.com

Presenter Moderator

Jeff Cryder Marketing & Communications Director

513.932.1010 x117

cryderja@gmail.com

Facebook.com/TKCarsites

@TKCarsitesinc

TK Carsites Social Networks

Content Rules!

Content Strategy

Content Development

Content Management

Content Strategy

Content = Fuel Social Media = Fire

Types of Content Creation

Integrate to Enhance

Peel Back Layers

Integrate Content Creation

Social = Publishing Platform

Content Development

Think Blue Ocean.

Become An Expert

Editorial Guidelines

Who

What

Where

When

How

Why?

Headlines are important

2013 Ford Escape Review

Vs.

These 5 Articles Will Make You Crave the

2013 Ford Escape

Creation vs. Curation

Creation Curation

Make Celebrities of Your Employees

Make Celebrities of Your Customers

Content Management

Assemble a Team

Schedule Posts

Piece it together