The Secret of Creating Effective Content
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The Secret of Creating Effective Content Jeff Cryder
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Content is king! When developing your website strategy, content is critical to successful results. In this webinar learn how Jeff Cryder has developed a successful content program at Lebanon Ford through a three part process: Content Strategy, Content Development, and Content Management. Content Strategy will cover editorial guidelines, how a strong content strategy can enhance other marketing efforts, and different types of content creation. Content Development includes creation vs. curation, making celebrities of your employees, and getting employees involved. Content Management with explore Wordpress plugins, Google calendar, and managing a content team.
Transcript of The Secret of Creating Effective Content
The Secret of Creating Effective Content
Jeff Cryder
Speakers
Becky Ross Marketing Manager - KPA
303.228.8753
Presenter Moderator
Jeff Cryder Marketing & Communications Director
513.932.1010 x117
Facebook.com/TKCarsites
@TKCarsitesinc
TK Carsites Social Networks
Content Rules!
Content Strategy
Content Development
Content Management
Content Strategy
Content = Fuel Social Media = Fire
Types of Content Creation
Integrate to Enhance
Peel Back Layers
Integrate Content Creation
Social = Publishing Platform
Content Development
Think Blue Ocean.
Become An Expert
Editorial Guidelines
Who
What
Where
When
How
Why?
Headlines are important
2013 Ford Escape Review
Vs.
These 5 Articles Will Make You Crave the
2013 Ford Escape
Creation vs. Curation
Creation Curation
Make Celebrities of Your Employees
Make Celebrities of Your Customers
Content Management
Assemble a Team
Schedule Posts
Piece it together
