Email - [email protected]
The Power of Social media in enticing Youth into Agriculture
Joseph Macharia Founder Mkulima Young
Email - [email protected]
Who are we?
• "Mkulima" means farmer in" Kiswahili".
• Initiative that aims to encourage the youth to be engaged in agriculture.
• Mainly use social media - market, questions and create networks in agriculture, discuss, share, inspire...
• We envisage having young smart farmers who can make profit in agriculture by utilizing ICT.
https://www.facebook.com/mkulima.young
http://www.youtube.com/channel/UChfNASkZgdYoULC5LnPwphA
https://twitter.com/mkulimayoung
SOKOhttp://www.mkulimayoung.com/
Email - [email protected]
Strategy
• Youth Driven• Utilizing both traditional and
modern agricultural advisory services
• Relevant information targeting the youth
• Youth friendly platforms • Providing recognition
Fig. Daniel (28) an expert in aquaponics
Email - [email protected]
Lesson learnt
• Youth are interested/are in agriculture and making money
• Collaboration of different experts key in ICT in agriculture
• Agriculture advisory services targeting specific audience
• Agility and flexibility to meet demand of the end user
• Provide for recognition “champions”• Demand driven content• “Young Farmers Helping Young Farmers”
Works
Fig. Regina (23) an expert in hydroponics
Email - [email protected]
• Capacity to tackle feedback • Trust in “amorphous group”• Credibility/validation of
information
• More institutional collaboration.
• Institutional capacity building
Challenges
Recommendations
Fig. Maryann an expert in seed propagation
Email - [email protected]
• Rockefeller Foundation for the financial support• CTA• Technical Team Julius Bett, IT
James Kimani, Agric and Marketing• Mkulima Young Members
Acknowledgement
Thank You
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