The Power of Social media in enticing Youth into Agriculture

Email - [email protected]

The Power of Social media in enticing Youth into Agriculture

Joseph Macharia Founder Mkulima Young

[email protected]

mailto:[email protected]


Who are we?

• "Mkulima" means farmer in" Kiswahili".

• Initiative that aims to encourage the youth to be engaged in agriculture.

• Mainly use social media - market, questions and create networks in agriculture, discuss, share, inspire...

• We envisage having young smart farmers who can make profit in agriculture by utilizing ICT.

https://www.facebook.com/mkulima.young

http://www.youtube.com/channel/UChfNASkZgdYoULC5LnPwphA

https://twitter.com/mkulimayoung

SOKOhttp://www.mkulimayoung.com/


Strategy

• Youth Driven• Utilizing both traditional and

modern agricultural advisory services

• Relevant information targeting the youth

• Youth friendly platforms • Providing recognition

Fig. Daniel (28) an expert in aquaponics


Lesson learnt

• Youth are interested/are in agriculture and making money

• Collaboration of different experts key in ICT in agriculture

• Agriculture advisory services targeting specific audience

• Agility and flexibility to meet demand of the end user

• Provide for recognition “champions”• Demand driven content• “Young Farmers Helping Young Farmers”

Works

Fig. Regina (23) an expert in hydroponics


• Capacity to tackle feedback • Trust in “amorphous group”• Credibility/validation of

information

• More institutional collaboration.

• Institutional capacity building

Challenges

Recommendations

Fig. Maryann an expert in seed propagation


• Rockefeller Foundation for the financial support• CTA• Technical Team Julius Bett, IT

James Kimani, Agric and Marketing• Mkulima Young Members

Acknowledgement

Thank You

The Power of Social media in enticing Youth into Agriculture

Business

Transcript of The Power of Social media in enticing Youth into Agriculture