Open  Knowledge  Fes.val,  Helsinki  2012      

 

   The  power  of  open  Business  strategies  in  the  era  of  shared  resources  

 

@javicreus  @Ideas_4_Change    

www.ideasforchange.com  

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Communi5es  vs.  Corpora5ons:

Community:  group  of  people  who  share  a  common  resource  

Corpora5on:  group  of  people  who  share  a  common  goal  

Communi5es  can  beat    

 corpora5ons  

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Observation:

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In markets...

1993   2001  

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In organization structures…

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In car manufacturing ...

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In politics...

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In scientific research...

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In culture....

Once an open standard prevails, it is very difficult to get back

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Observation

Shared is not

(anymore) (necessarily)

less efficient than owned

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Conclusion

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Why? New economics

Young,  educated,  connected  Growth  in  scale,  capabili.es,  ambi.on  

Less  is  needed,  universal  in  use,  distributed    Trust,  bitcoin,  social  currencies  

Open,  accessible,  plaRorms  New  commons  

Why? New dynamics

Communi5es   Corpora5ons  

Shared   Resource   Goal  

Driver   Conserva.on   Conquest  

Value  balance   Posi.ve   Equal  

Development   Spontaneous   Planned  

Users   Contributors   Customers  

Producers   Entrepreneurs   Employees  

Scope vs. Scale

Advantages  

Scope  • System  vs.  need  

Scale    • Resilience  vs.  efficiency  

So corporations open up

Many  of  them  crowdsource  

Some  do  share    

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Crowdsourcing> P&G Connect and Develop

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Crowdsourcing> Dell Idea Storm

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Sharing> IBM Linux Technology Center

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Sharing> Android, Google

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Sharing> Ferran Adría, El Bulli

       Build  their  business  and  keep  for  themselves  

While "commons based" entrepreneurs

A  node  posi.on  within  the  system  

The  commercializa.on  channel  

A  recognized  leadership,  open  and  dedicated  

The  homologa.on  and  /  or  brand  

A  por.on  of  the  revenue,  present  or  future  

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What to keep: Arduino, node and brand

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What to keep: MITx, the homologation, the certificate

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What to keep: OSE, the franchise

Contribution strategies

What  to  share  

Who  to  cooperate  with  

What  to  keep  for  yourself  

Create  more  value  than  you  capture  by  contribu5ng  to  the  whole  system:  

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How can businesses put it into work

1º  Learn  to  share  

2º  Cooperate  for  an  early  success  

3º  Go  through  your  value  chain:  share,  cooperate,  keep  

4º  Design  a  new  business  model  

Steps:  

@javicreus  www.ideasforchange.com  

Thank  you!