Open Architecture Forum The Power of Modularity and New Open Business Models
The power of open
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Transcript of The power of open
Open Knowledge Fes.val, Helsinki 2012
The power of open Business strategies in the era of shared resources
@javicreus @Ideas_4_Change
www.ideasforchange.com
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Communi5es vs. Corpora5ons:
Community: group of people who share a common resource
Corpora5on: group of people who share a common goal
Communi5es can beat
corpora5ons
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Observation:
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In markets...
1993 2001
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In organization structures…
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In car manufacturing ...
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In politics...
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In scientific research...
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In culture....
Once an open standard prevails, it is very difficult to get back
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Observation
Shared is not
(anymore) (necessarily)
less efficient than owned
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Conclusion
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Why? New economics
Young, educated, connected Growth in scale, capabili.es, ambi.on
Less is needed, universal in use, distributed Trust, bitcoin, social currencies
Open, accessible, plaRorms New commons
Why? New dynamics
Communi5es Corpora5ons
Shared Resource Goal
Driver Conserva.on Conquest
Value balance Posi.ve Equal
Development Spontaneous Planned
Users Contributors Customers
Producers Entrepreneurs Employees
Scope vs. Scale
Advantages
Scope • System vs. need
Scale • Resilience vs. efficiency
So corporations open up
Many of them crowdsource
Some do share
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Crowdsourcing> P&G Connect and Develop
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Crowdsourcing> Dell Idea Storm
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Sharing> IBM Linux Technology Center
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Sharing> Android, Google
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Sharing> Ferran Adría, El Bulli
Build their business and keep for themselves
While "commons based" entrepreneurs
A node posi.on within the system
The commercializa.on channel
A recognized leadership, open and dedicated
The homologa.on and / or brand
A por.on of the revenue, present or future
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What to keep: Arduino, node and brand
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What to keep: MITx, the homologation, the certificate
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What to keep: OSE, the franchise
Contribution strategies
What to share
Who to cooperate with
What to keep for yourself
Create more value than you capture by contribu5ng to the whole system:
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How can businesses put it into work
1º Learn to share
2º Cooperate for an early success
3º Go through your value chain: share, cooperate, keep
4º Design a new business model
Steps:
@javicreus www.ideasforchange.com
Thank you!