The organic market in Germany -highlights 2016
DIANA SCHAACKAGRICULTURAL MARKET INFORMATION COMPANY (AMI)15.02.2017, BIOFACH, NÜRNBERG
Highlights of the German Organic market
15.02.2017 | The organic market in Germany - highlights 2016 | © AMI GmbH
2
● Intensive activities of different supermarket chains (especially full range supplierslike Edeka and Rewe) for getting more different organic items in the supermarketshelves
● Natural food stores face bigger competition from the supermarkets – growth hasslowed down
● Higher consumer prices for many products – contrary to conventional products(stable level)
● Sourcing of raw material remains the biggest issue for organic suppliers Small harvests for many crops Unsufficient supply for milk and eggs, better supply for pork and beef
● Conversion to organic increased significantly● Imports have been rising but import rates fluctuate● MARKET GREW by nearly 10 % in 2016 up to 9.48 billion EUR –
5.0 – 5.1% of the entire food market
3,79 4,06 4,214,76
5,452,14
2,26 2,472,71
2,85
1,051,10 1,09
1,151,18
6,977,42 7,76
8,629,48
2012 2013 2014 2015 2016
+14,6 %
+2,2 %
Bakeries, butchers, fruit & vegetable shops, farmer´s markets, small farm
shops, Online shops, health food shops, petrol stations)
Incl. Big farm shops
Incl. Drug stores
Organic food sales in GermanyIn billion EUR excl. Catering
© AMI 2017/OL-275 | AMI-informiert.de Source: Arbeitskreis Biomarkt
Supermarkets
Total
Natural food stores
Other sales channels
+5,0 %
+9,9 %
3,744,10 4,20 4,32 4,43
4,78
2010 2011 2012 2013 2014 2015 2016*
5,0 to5,1
Organic shares are risingOrganic share of the total food market in Germany, in %
© AMI 2017/OL-277 | AMI-informiert.de Source: AMI based on Arbeitskreis Biomarkt and Statistical Office
* Estimation depending on the development of the total food market 2016
27,521,9
16,911,6
11,19,8
8,87,8
6,76,4
5,12,4
vegetable oils
poultry
potatoes
fruit
vegetables
drinking milk
meat
eggs
bread
meat products
cheese
butter
17,8
12,24,95,7
8,08,8
4,53,64,24,85,2
4,1
Growth rates of sales volumes and sales values of household purchasesin Germany, 2016 vs. 2015 in %
Tops and Flops 2016
Sales volumes Sales values
Source: AMI-analysis based on GfK household panel© AMI 2017/VB-177 | AMI-informiert.de
Consumer prices were risingConsumer prices for organic fresh products, growth rate 2016 vs 2015, in %
*Sum of all mentioned organic products
4,09,6
8,67,7
6,66,1
4,53,6
3,31,0
0,60,40,3
fresh products*potatoes
eggsvegetable oils
fruitmeat products
poultryvegetables
bread & bakerybeef
milk & dairychees
pork
© AMI 2017/VB-129a | AMI-informiert.de Source: AMI-Verbraucherpreisspiegel
Organic shares of different products
11,76,86,8
6,36,0
5,55,5
4,13,4
3,02,3
1,81,6
1,41,3
0,6
eggsfresh vegetables
drinking milkvegetable oils
fresh fruityoghurt
potatoesbread
cream cheesbuttercheesmeat
milk drinkspoultry
meat productsmargarine
Organic shares of household purchases of fresh products in Germany 2016, volume shares in %
© AMI 2017/VB-112a | AMI-informiert.de Source: AMI-Analysis based on GfK household panel
Organic Area and growth rateOrganic Agricultural Area in Germany in 1.000 ha and growth rate compared to previous year in %
© AMI 2017/OL-278 | AMI-informiert.de
546635 697 734 768 807 826 865 908 947 991
1.0161.0341.0451.0481.0891.185Agricultural area in 1.000 ha
Souce: BLE (2000-2015), BÖLW (2016)
16,3
9,8
5,3 4,6 5,1 2,2 4,8 4,9 4,3 4,62,5 1,8 1,0 0,3 3,9
8,9
2000 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16
Growth rate in %
9461
4646
4237
3431
26242424
soy beans (incl.…
field peas
grain maize
carrots
butter
drinking milk
wheat
appels
pork
potatoes
yoghurt
cereals total
9568
434846
3631
403233
1325
Import shares have been risingImport shares of selected organic products, in business years %
© AMI 2017/OL-241 | AMI-informiert.de Source: AMI
Die Agrarmarkt Informations-Gesellschaft erstellt unabhängig und übergreifend aktuelle Fakten und Analysen für das gesamte Agribusiness.
AMI Agricultural Market Information CompanyDreizehnmorgenweg 1053175 Bonnwww.AMI-informiert.de
Diana SchaackMarket Analyst Organic Farming
Tel. +49 (0228) 33 80 5-270Fax. +49 (0228) 33 80 5-2270
9,2
11,9
14,5
7,7
1,9
Gesamt
Discounter
Vollsortimenter
Naturkosthandel
Sonst. Einkaufsstätten
6,9
3,9
12,7
8,4
1,5
Absatz- und Umsatzänderung von Bio-Frischeprodukten* nach Einkaufsstätten in %, 2016 gegenüber 2015
Sales of fresh products
Ausgaben Einkaufsmengen
Quelle: AMI-Analyse auf Basis des GfK-Haushaltspanels © AMI 2017/OL-298 | AMI-informiert.de
*Fleisch, Fleischwaren, Geflügel, Eier, Obst, Gemüse, Kartoffeln, Käse, Brot, Backwaren, Milch, Joghurt, Sojadrinks, Mehl, Milchgetränke, Quark, Butter, Speiseöl u.a.
Bio-Fläche hinkt Nachfrage hinterherEntwicklung des deutschen Öko-Marktes, 2008=Index 100
© AMI 2017/OL-289 | AMI-informiert.de
100
87
126
134
08 09 10 11 12 13 14 15 16
VerkaufserlöseÖko-Landwirte
100
99
131
149
163
08 09 10 11 12 13 14 15 16
VerbraucherausgabenÖko insgesamt
100 115
120131
08 09 10 11 12 13 14 15 16
Öko-AnbauflächenDeutschland
Quelle: AMI auf Basis von BLE und Arbeitskreis Biomarkt
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