THE MARKETPLACE REVOLUTION:SHATTERING THE SICK-CARE MARKETPLACEWelcome to Health Market 2.0, where the current $3 trillion

sick-care marketplace is bending to consumer-centric pressures and morphing

to accommodate consumer-tech, retail, and scientific advancements.

Source: Oliver Wyman analysis oliverwyman.com

A perfect storm of convergent mega-trends is driving structural change and enabling the emergence of a new consumer-centric marketplace.

WELLNESS FINANCING TRANSPORTATION

EXPAND THE MARKET, DELIGHT THE CONSUMER

2X MARKET EXPANSION

$3 TN

$6 TN

HEALTH BEHAVIORAL

HEALTH FOODCONSUMER

TECHNOLOGY

MAGNETIC EXPERIENCE INTELLIGENT HUB PERSONALIZED MARKETPLACE

MAKING OF THE CONSUMER MARKET – THE PERFECT STORM

HEALTH AND WELLNESS THE CONSUMER'S WAY THE NEW $6 TRILLION MARKETPLACE

THREE ESSENTIAL ELEMENTS IN HEALTH MARKET 2.0 MULTI-CHAIN BUSINESS DESIGN

FOUR HEALTH MARKET 2.0MULTI-CHAIN ECOSYSTEMS

MULTI-CHAIN BUSINESS DESIGN ENABLES THE POSSIBILITY OF A VASTLY BETTER MARKETPLACE

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Magnetic IntelligentPersonalized

Always on Error free A�ordable Predictive

Crowd sourced

Curated my way Coordinated Personalized Preference/

life sensitive

Digital Rewards Preventative Transparent Made easy

Health/life

RETAIL HEALTHY LIVING HUB CHRONIC CARE HUB

CONSUMER MARKET HUBPRECISION AND PERSONALIZED

MEDICINE HUB

GOVERNMENTcreating consumer

markets

CONSUMER TECHbringing the world to you

CONSUMERSdemanding

to drive

EMPLOYERSchampioning

innovation

REGULATORSdriving value-based

economy

CREATE THE MARKET

SCALE THE MARKET

CAPITAL MARKETSfueling innovations

• Personalized, contextual, intuitive

• Curated (your way)

• Always-on

• Preference / life-circumstance

sensitive

• Optimized (value, convenience, etc.)

• Social (family, friends, peer group)

• Seamless across channels

• Partner and supplier analytics

• Consumer knowledge base

• Context engine (tra�c, events,

weather, etc.)

• Predictive consumer-behavior

engine

• Real-time life-decision rules

• Decision archetype models

• Health/wellness products

and services

• Supplier management/contracts

• Yardstick of excellence

(consumer ratings)

• Consumer terms - transparency,

availability, experience,

service guarantees

• Access to innovation

• Pricing and packaging