THE MARKETPLACE REVOLUTION: SHATTERING THE …€¦ · THE MARKETPLACE REVOLUTION: SHATTERING THE...
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THE MARKETPLACE REVOLUTION: SHATTERING THE SICK-CARE MARKETPLACE Welcome to Health Market 2.0, where the current $3 trillion sick-care marketplace is bending to consumer-centric pressures and morphing to accommodate consumer-tech, retail, and scientific advancements. Source: Oliver Wyman analysis oliverwyman.com A perfect storm of convergent mega-trends is driving structural change and enabling the emergence of a new consumer-centric marketplace. WELLNESS FINANCING TRANSPORTATION EXPAND THE MARKET, DELIGHT THE CONSUMER 2X MARKET EXPANSION $3 TN $6 TN HEALTH BEHAVIORAL HEALTH FOOD CONSUMER TECHNOLOGY MAGNETIC EXPERIENCE INTELLIGENT HUB PERSONALIZED MARKETPLACE MAKING OF THE CONSUMER MARKET – THE PERFECT STORM HEALTH AND WELLNESS THE CONSUMER'S WAY THE NEW $6 TRILLION MARKETPLACE THREE ESSENTIAL ELEMENTS IN HEALTH MARKET 2.0 MULTI-CHAIN BUSINESS DESIGN FOUR HEALTH MARKET 2.0 MULTI-CHAIN ECOSYSTEMS MULTI-CHAIN BUSINESS DESIGN ENABLES THE POSSIBILITY OF A VASTLY BETTER MARKETPLACE submit Magnetic Intelligent Personalized Always on Error free Affordable Predictive Crowd sourced Curated my way Coordinated Personalized Preference/ life sensitive Digital Rewards Preventative Transparent Made easy Health/life RETAIL HEALTHY LIVING HUB CHRONIC CARE HUB CONSUMER MARKET HUB PRECISION AND PERSONALIZED MEDICINE HUB GOVERNMENT creating consumer markets CONSUMER TECH bringing the world to you CONSUMERS demanding to drive EMPLOYERS championing innovation REGULATORS driving value-based economy CREATE THE MARKET SCALE THE MARKET CAPITAL MARKETS fueling innovations • Personalized, contextual, intuitive • Curated (your way) • Always-on • Preference / life-circumstance sensitive • Optimized (value, convenience, etc.) • Social (family, friends, peer group) • Seamless across channels • Partner and supplier analytics • Consumer knowledge base • Context engine (traffic, events, weather, etc.) • Predictive consumer-behavior engine • Real-time life-decision rules • Decision archetype models • Health/wellness products and services • Supplier management/contracts • Yardstick of excellence (consumer ratings) • Consumer terms - transparency, availability, experience, service guarantees • Access to innovation • Pricing and packaging
Transcript of THE MARKETPLACE REVOLUTION: SHATTERING THE …€¦ · THE MARKETPLACE REVOLUTION: SHATTERING THE...
THE MARKETPLACE REVOLUTION:SHATTERING THE SICK-CARE MARKETPLACEWelcome to Health Market 2.0, where the current $3 trillion
sick-care marketplace is bending to consumer-centric pressures and morphing
to accommodate consumer-tech, retail, and scientific advancements.
Source: Oliver Wyman analysis oliverwyman.com
A perfect storm of convergent mega-trends is driving structural change and enabling the emergence of a new consumer-centric marketplace.
WELLNESS FINANCING TRANSPORTATION
EXPAND THE MARKET, DELIGHT THE CONSUMER
2X MARKET EXPANSION
$3 TN
$6 TN
HEALTH BEHAVIORAL
HEALTH FOODCONSUMER
TECHNOLOGY
MAGNETIC EXPERIENCE INTELLIGENT HUB PERSONALIZED MARKETPLACE
MAKING OF THE CONSUMER MARKET – THE PERFECT STORM
HEALTH AND WELLNESS THE CONSUMER'S WAY THE NEW $6 TRILLION MARKETPLACE
THREE ESSENTIAL ELEMENTS IN HEALTH MARKET 2.0 MULTI-CHAIN BUSINESS DESIGN
FOUR HEALTH MARKET 2.0MULTI-CHAIN ECOSYSTEMS
MULTI-CHAIN BUSINESS DESIGN ENABLES THE POSSIBILITY OF A VASTLY BETTER MARKETPLACE
submit
Magnetic IntelligentPersonalized
Always on Error free A�ordable Predictive
Crowd sourced
Curated my way Coordinated Personalized Preference/
life sensitive
Digital Rewards Preventative Transparent Made easy
Health/life
RETAIL HEALTHY LIVING HUB CHRONIC CARE HUB
CONSUMER MARKET HUBPRECISION AND PERSONALIZED
MEDICINE HUB
GOVERNMENTcreating consumer
markets
CONSUMER TECHbringing the world to you
CONSUMERSdemanding
to drive
EMPLOYERSchampioning
innovation
REGULATORSdriving value-based
economy
CREATE THE MARKET
SCALE THE MARKET
CAPITAL MARKETSfueling innovations
• Personalized, contextual, intuitive
• Curated (your way)
• Always-on
• Preference / life-circumstance
sensitive
• Optimized (value, convenience, etc.)
• Social (family, friends, peer group)
• Seamless across channels
• Partner and supplier analytics
• Consumer knowledge base
• Context engine (tra�c, events,
weather, etc.)
• Predictive consumer-behavior
engine
• Real-time life-decision rules
• Decision archetype models
• Health/wellness products
and services
• Supplier management/contracts
• Yardstick of excellence
(consumer ratings)
• Consumer terms - transparency,
availability, experience,
service guarantees
• Access to innovation
• Pricing and packaging
