The marketer’s digital tool kit has evolved. Robust audience data, engaging experiences, multiple screens, and the sheer amount of information consumed online mean the influence of digital marketing on consumer choice is compounding.
Marketers’ needs have followed suit – they’re craving an approach that transforms data overload into strategic action, that supports consumer-centric brand experiences, that drives performance in national and local markets and across channels, that increases the ROI on their entire digital strategy. To achieve more success, marketers need a partner with a proven track record of understanding the fundamental and unique needs of CPG marketers.
“DataXu has accomplished something unique with
DX3 – managing the lifecycle of digital marketing in one
centralized platform.”
- Jonah Spegman, Director of Digital Media & Database Marketing
Big Data means big opportunity for CPG marketers
DataXu delivers on the next generation of digital marketing
1st and 3rd Party DataCRM Data
Offline Purchase DataDMP Features
Brand-BuildingShopper MarketingCustom RetargetingRich Ad ExperiencesCRM
Media Plan ReportsCustomer Intelligence
Audience InsightsCustom Views and Metrics
In Store Sales
Premium & RTB MediaEndemic Site MediaSocial, Mobile& VideoGlobal, National, Local
December 2011 Forrester Research Inc. report: “The Forrester Wave™: Demand-Side Platforms, Q4 2011” has recognized DataXu as a Leader with the number 1 ranked current offering.
© 2012 DataXu, Inc. Boston Chicago Cologne Detroit London Los Angeles Madrid Milan New York Paris Seattle San Francisco São Paulo Warsaw
The Digital Marketing Management Platform for CPG Marketing
What can your brandachieve with DataXu?
Fulfill your reach objectives against your target consumer segments
Boost ROI with efficient 1st and 3rd party data management
Implement controlled test & learn to inform more productive spend
Boost Shopper Marketing with hyper-local scale
Drive more brand lift or direct response
Extend engagement via site retargeting
Optimize impact with message sequencing
Extend influence with cross-channel messaging
Extend upsell and cross-sell
Reduce fragmentation, and TCO across your entire digital media plan
Increase intelligence with a fluid, 360-degree customer view
Consume intelligence via insights and reporting, across full media plan
Find global efficiency with local expertise
What can DataXudo for your marketing organization?Influence your target audience
Many packaged-foods brands have identified their highest-value customer segments and look to drive deep shifts in awareness in these segments to gain a competitive edge.
One such customer leveraged DX Brand to drive awareness in four key demographic segments, of varied sizes, totaling ~60MM unique consumers.
The result : 16 - 23% boost in awareness per segment.
Drive engagement with your brandCertain CPG products lend themselves to high-value, web-based content – like tips, recipes, or games. In these cases, marketers need to drive traffic to this content.
Streamline Shopper MarketingBrand-Retailer partnerships are a cornerstone of CPG marketing. Implementing an efficient digital strategy in the space extends impact.
Leveraging DX3’s unique feature set, brands have run hundreds of locally-targeted, locally-customized campaigns across video, display, mobile and social. Reach hundreds of zip-code level audiences at scale; manage creative and targeting for regionally relevant, co-branded messages.
A major cereal brand came to DataXu with the objective of driving targeted traffic to the game content on their website. The brand leveraged DataXu click optimization to do just that.
The results were powerful: 4x lift in CTR vs. Baseline.
Measure in-store salesFor products not purchased online, measuring the impact of advertising on sales is a challenge.
To obtain a better understanding of ROI, one packaged foods brand used DX3 audience tools to map offline purchase data to online cookie data. They were able to measure the impact of their campaign on the ultimate KPI: Sales.
DataXu platform optimization drove a 15% increase in sales plus a 60% reduction in media costs.
© 2012 DataXu, Inc. Boston Chicago Cologne Detroit London Los Angeles Madrid Milan New York Paris Seattle San Francisco São Paulo Warsaw
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