Student: Renan Carneiro
Teacher: Airton Félix
Class: Inter 1
João Pessoa, March 27th ,2014
• Very popular
• Clothes most sold in the world
• Around the world people use
• Was synonymous of freedom
• In 1848, in California, happened the Gold
rush;
• Miner's clothes;
• In 1853 Levi Strauss started a business.
• Sailor's clothes from Genoa, Italy;
• Denin from Nimes, France;
• Genoese called genes by French an jeans by
Americans.
• In 1872, Jocob David used metal rivets to hold the
pockets and the jeans together
• In 1873, Strauss and David patented de jeans
• In 1886, Levi sewed a leather label on their jeans
• In 1890, was born blue jeans: Levi's 501
• In 1895, the first cycling pants
• In 1909, were introduced pants and jackets in khaki
color;
• In 1910, back pockets were inserted;
• In 1912, launched Koveralls for children, a Jeans jumpsuit;
• In 1918, Freedom-Alls, conjunto de túnica/calças;
• In 1928, Levi Strauss & CO Levi’s.
• In 1930, cowboys wore jeans in western movie;
• In 1934, the first lady jeans - Lady Levi’s
• In 1940, the asphalt cowboys rode their Harley-Davidson
•
• After 2st war, Levis began to sell their clothes outside the
West
• In 50's, teenagers wore jeans as rebel symbol
– rock roll music: Elvis Presley
– Movie with actor Marlon Brando and James Dean
– Marylin Monroe
• In 60’s, was used as freedom symbol
– hippie movement
– Beatles, Bob Dylan e Jimi Hendrix
– Levi’s, Lee e Mustang - great brand
• In 1970’s, the jeans spread around the
world
• Many factories was born
• The jeans became cheaper
• Calvin Klein used jeans as fashion trend
• 80’s, the sales increased
• Social inclusion in the past
• Both as a factory worker as a rich
person enjoys the blue jeans
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