Student: Renan Carneiro

Teacher: Airton Félix

Class: Inter 1

João Pessoa, March 27th ,2014

• Very popular

• Clothes most sold in the world

• Around the world people use

• Was synonymous of freedom

• In 1848, in California, happened the Gold

rush;

• Miner's clothes;

• In 1853 Levi Strauss started a business.

• Sailor's clothes from Genoa, Italy;

• Denin from Nimes, France;

• Genoese called genes by French an jeans by

Americans.

• In 1872, Jocob David used metal rivets to hold the

pockets and the jeans together

• In 1873, Strauss and David patented de jeans

• In 1886, Levi sewed a leather label on their jeans

• In 1890, was born blue jeans: Levi's 501

• In 1895, the first cycling pants

• In 1909, were introduced pants and jackets in khaki

color;

• In 1910, back pockets were inserted;

• In 1912, launched Koveralls for children, a Jeans jumpsuit;

• In 1918, Freedom-Alls, conjunto de túnica/calças;

• In 1928, Levi Strauss & CO Levi’s.

• In 1930, cowboys wore jeans in western movie;

• In 1934, the first lady jeans - Lady Levi’s

• In 1940, the asphalt cowboys rode their Harley-Davidson

•

• After 2st war, Levis began to sell their clothes outside the

West

• In 50's, teenagers wore jeans as rebel symbol

– rock roll music: Elvis Presley

– Movie with actor Marlon Brando and James Dean

– Marylin Monroe

• In 60’s, was used as freedom symbol

– hippie movement

– Beatles, Bob Dylan e Jimi Hendrix

– Levi’s, Lee e Mustang - great brand

• In 1970’s, the jeans spread around the

world

• Many factories was born

• The jeans became cheaper

• Calvin Klein used jeans as fashion trend

• 80’s, the sales increased

• Social inclusion in the past

• Both as a factory worker as a rich

person enjoys the blue jeans