The HealthWise Pharmacy BrandSignage & Marketing Kit

Let’s Build A Brand.

Branding is one of the most important aspects of any business, large or small. An

effective brand strategy gives you the major edge in increasingly competitive markets.

But what exactly does branding mean? How does it affect the independent pharmacy

space?

Simply put, your brand is your promise to your customer. It conveys to them what they

can expect from your products and services, and most importantly, it differentiates your

offering from your competitors.

While branding can encompass a number of attributes within your business, this program

focuses on your pharmacy’s brand presence.

Your brand is derived from who you are, who you want to be, and who your customers

(now and potential) perceive you to be.

When you choose HealthWise Pharmacy, you’re receiving an established brand that

customers trust. Utilizing the Outdoor Signage, Category Directional Signage, Floor

Mats, and Window Decals, will help establish a strong identity that will increase your

visibility in the market, and ultimately, increase sales.

Consistent, strategic branding leads to a strong brand equity, which means the added

value brought to your pharmacy’s products and services that allows you to charge

more for your brand than what identical products and services with no brand identity

command.

Signage and IdentityThe HealthWise Pharmacy Identity Package is designed to bring instant awareness and

recognition to your pharmacy space. From the moment that customers walk through the

doors, shopping various categories, and finishing at the register counter, the HealthWise

Pharmacy brand is powerful and apparent.

We consider and offer this initial signage package as a starting point that will lead to

a larger and wider brush stroke with the HealthWise Pharmacy brand. This particular

grouping of signs and displays will present you the opportunity to get your HealthWise

Pharmacy brand off the ground, and into the hearts and minds of your current and future

customers.

And the hard part is over. Your new HealthWise Pharmacy has built-in equity. You have

a great brand. Place it everywhere. Then, craft your brand message. What do you want

to communicate about your HealthWise Pharmacy? Let your employees know. Integrate

the HealthWise Pharmacy name into everything you do... how you answer the phones,

email signatures... right down to what you or your technicians wear.

Most important, be true to your new brand. With consistent messaging, and delivery on

your brand promise, customer traffic and purchases will increase.

The Iron Man Marquee

HealthWise Pharmacy Circular Program

The Iron Man will be the first point of greeting your

customers the moment they walk through the door.

A black matte frame, encompassing a 24x36 double

sided marquee poster, with a clear and concise message

defining what your customers should expect when they

enter your pharmacy.

Included with the Iron Man marquee, is a circular

basket, allowing for easy, automatic distribution of the

HealthWise Pharmacy monthly fliers, placing your specials

in your customers’ hands. Immediately, encouraging your customers to shop.

As a branded HealthWise Pharmacy, you will

automatically receive inclusion in the Circular Ad

Program. This includes 300, 4-page, full color glossy,

circulars per month for in store distribution. Each flier will

be branded with your store name and information.

HealthWise Pharmacies receive special pricing during

a 6-week ordering window and a 5% bonus off of

GoodSense® and value priced product by Personal Care

every day.

Optional: You can direct mail Zip/Targeted Zip codes within your customer base/sales area. Please contact Ken Wilson for more information on mailing at kwilson@smithdrug.com or 800.542.1216 ext 1207

Front Door/Window Decals

Floor Mat

Instant brand association as a HealthWise Pharmacy was never easier. Easy to apply window clings call out

to those entering your space, or those passing by, that this pharmacy is a HealthWise Pharmacy.

These clings can be used together or separately, depending on your store front. Each signage kit contains

two (2) 8.5” x 18” Logo Clings and two (2) 24” x 36” Window brand image clings.

Keep your floor tidy, and extend the brand

at the same time! The HealthWise Pharmacy

signage kit includes one (1) 3’x5’ industrial,

cleat-backed mat, suitable for taking on the

heavy front door traffic, or placing strategically

at the pharmacist counter.

Logo Cling • 8.5”x18”Can also apply/mount on any smooth surface, including walls, counter tops,

register counter.

Window Brand Image Cling • 24”x36”Applies on the inside of the window

facing outward.

Aisle/Category Directional Signs

Pick Up/Drop Off Signs

Shout out the HealthWise Pharmacy brand from the ceiling! The sign package comes with four (4),

dual-sided aisle/directional signs that includes six (6) product identifier slots per side and forty-eight

(48) category cards that slide in and out with ease. Each sign is crafted from laminated, heavy-duty foam

core that remains light weight, yet rigid. Each sign also has the appropriate hardware to hang the signs,

regardless if it’s drop-ceiling or plaster/sheet rock.

The HealthWise Pharmacy Sign Kit includes two (2) dual sided, 18”x24” signs, calling out two very

important areas of your pharmacy space: The Drop Off and the Pick Up for prescriptions. Both signs

include a stainless steel top-frame bar, allowing for ceiling suspension with all of the necessary

hardware.

Light Up The Brand, Night and Day!

Off

Day Time

Night Time

No matter what time of day, you’ll brand your HealthWise Pharmacy with this 12” x 36” neon window

sign. This illuminated logo comes complete and ready to hang with a pull string switch. All you need is

an outlet!

But wait, there’s more.There are many other HealthWise Pharmacy branding opportunities available, including:

To explore these and other options, please discuss with your Pharmacy Business Consultant.

Sidewalk A-Frames Lighted Mobile Marquee Feather Flags Aisle Markers Window/Door Awnings Structural

Spartanburg, SC • Paragould, AR • Valdosta, SC • Milton, VTFor details, or more information, contact your PBC.