The HealthWise Pharmacy Brand Signage & Marketing Kit · Signage and Identity The HealthWise...
Transcript of The HealthWise Pharmacy Brand Signage & Marketing Kit · Signage and Identity The HealthWise...
Let’s Build A Brand.
Branding is one of the most important aspects of any business, large or small. An
effective brand strategy gives you the major edge in increasingly competitive markets.
But what exactly does branding mean? How does it affect the independent pharmacy
space?
Simply put, your brand is your promise to your customer. It conveys to them what they
can expect from your products and services, and most importantly, it differentiates your
offering from your competitors.
While branding can encompass a number of attributes within your business, this program
focuses on your pharmacy’s brand presence.
Your brand is derived from who you are, who you want to be, and who your customers
(now and potential) perceive you to be.
When you choose HealthWise Pharmacy, you’re receiving an established brand that
customers trust. Utilizing the Outdoor Signage, Category Directional Signage, Floor
Mats, and Window Decals, will help establish a strong identity that will increase your
visibility in the market, and ultimately, increase sales.
Consistent, strategic branding leads to a strong brand equity, which means the added
value brought to your pharmacy’s products and services that allows you to charge
more for your brand than what identical products and services with no brand identity
command.
Signage and IdentityThe HealthWise Pharmacy Identity Package is designed to bring instant awareness and
recognition to your pharmacy space. From the moment that customers walk through the
doors, shopping various categories, and finishing at the register counter, the HealthWise
Pharmacy brand is powerful and apparent.
We consider and offer this initial signage package as a starting point that will lead to
a larger and wider brush stroke with the HealthWise Pharmacy brand. This particular
grouping of signs and displays will present you the opportunity to get your HealthWise
Pharmacy brand off the ground, and into the hearts and minds of your current and future
customers.
And the hard part is over. Your new HealthWise Pharmacy has built-in equity. You have
a great brand. Place it everywhere. Then, craft your brand message. What do you want
to communicate about your HealthWise Pharmacy? Let your employees know. Integrate
the HealthWise Pharmacy name into everything you do... how you answer the phones,
email signatures... right down to what you or your technicians wear.
Most important, be true to your new brand. With consistent messaging, and delivery on
your brand promise, customer traffic and purchases will increase.
The Iron Man Marquee
HealthWise Pharmacy Circular Program
The Iron Man will be the first point of greeting your
customers the moment they walk through the door.
A black matte frame, encompassing a 24x36 double
sided marquee poster, with a clear and concise message
defining what your customers should expect when they
enter your pharmacy.
Included with the Iron Man marquee, is a circular
basket, allowing for easy, automatic distribution of the
HealthWise Pharmacy monthly fliers, placing your specials
in your customers’ hands. Immediately, encouraging your customers to shop.
As a branded HealthWise Pharmacy, you will
automatically receive inclusion in the Circular Ad
Program. This includes 300, 4-page, full color glossy,
circulars per month for in store distribution. Each flier will
be branded with your store name and information.
HealthWise Pharmacies receive special pricing during
a 6-week ordering window and a 5% bonus off of
GoodSense® and value priced product by Personal Care
every day.
Optional: You can direct mail Zip/Targeted Zip codes within your customer base/sales area. Please contact Ken Wilson for more information on mailing at [email protected] or 800.542.1216 ext 1207
Front Door/Window Decals
Floor Mat
Instant brand association as a HealthWise Pharmacy was never easier. Easy to apply window clings call out
to those entering your space, or those passing by, that this pharmacy is a HealthWise Pharmacy.
These clings can be used together or separately, depending on your store front. Each signage kit contains
two (2) 8.5” x 18” Logo Clings and two (2) 24” x 36” Window brand image clings.
Keep your floor tidy, and extend the brand
at the same time! The HealthWise Pharmacy
signage kit includes one (1) 3’x5’ industrial,
cleat-backed mat, suitable for taking on the
heavy front door traffic, or placing strategically
at the pharmacist counter.
Logo Cling • 8.5”x18”Can also apply/mount on any smooth surface, including walls, counter tops,
register counter.
Window Brand Image Cling • 24”x36”Applies on the inside of the window
facing outward.
Aisle/Category Directional Signs
Pick Up/Drop Off Signs
Shout out the HealthWise Pharmacy brand from the ceiling! The sign package comes with four (4),
dual-sided aisle/directional signs that includes six (6) product identifier slots per side and forty-eight
(48) category cards that slide in and out with ease. Each sign is crafted from laminated, heavy-duty foam
core that remains light weight, yet rigid. Each sign also has the appropriate hardware to hang the signs,
regardless if it’s drop-ceiling or plaster/sheet rock.
The HealthWise Pharmacy Sign Kit includes two (2) dual sided, 18”x24” signs, calling out two very
important areas of your pharmacy space: The Drop Off and the Pick Up for prescriptions. Both signs
include a stainless steel top-frame bar, allowing for ceiling suspension with all of the necessary
hardware.
Light Up The Brand, Night and Day!
Off
Day Time
Night Time
No matter what time of day, you’ll brand your HealthWise Pharmacy with this 12” x 36” neon window
sign. This illuminated logo comes complete and ready to hang with a pull string switch. All you need is
an outlet!
But wait, there’s more.There are many other HealthWise Pharmacy branding opportunities available, including:
To explore these and other options, please discuss with your Pharmacy Business Consultant.
Sidewalk A-Frames Lighted Mobile Marquee Feather Flags Aisle Markers Window/Door Awnings Structural