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The 5 Personas of Mid-Market CEOs

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• Serial CEO – Built 3 successful companies in 3 different industries

• Worked with over 1,000 CEOs of mid-market companies

KEN EDMUNDSON CEO EXPERIENCE

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• Mid-market CEOs are different than startup entrepreneurs or Fortune 500 executives

• Mid-market CEOs have similarities amongst themselves

FINDINGS

• Similarities are based on personal goals, and affect how they manage the company

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THE 5 PERSONAS OF MID-MARKET CEOS

Strategic CEO

Career CEO

Hired Gun CEO

Auto-Pilot CEO

Growth CEO

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THE GROWTH CEO

Growth CEO

• Desire to expand, beat the competition and win the game

• Represent approximately 30% of mid-market CEOs

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THE HIRED GUN CEO

• Brought in to make short-term, immediate impact or prepare for company sale

• Reputation for turnaround expert

• Represent approximately 15% of mid-market CEOsHired

Gun CEO

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THE STRATEGIC CEO

• Striving for mid-term exit within 10 years

• Focused on improving business value for sale or transfer to family member

• Represent approximately 20% of mid-market CEOs

Strategic CEO

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THE CAREER CEO

• New CEO taking on first command

• Plan on being a CEO for multiple companies over career

• Represent approximately 10% of mid-market CEOsCareer

CEO

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THE AUTO-PILOT CEO

• Achieved success but company still requires all attention

• Wish to keep business running without constant involvement

• Represent approximately 25% of mid-market CEOsAuto-Pilot

CEO

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VALUE OF YOUR PERSONA

• The key to being a successful mid-market CEO – the CEO who is happy because he has structured his company to meet his personal goals, whatever those may be – is to first understand your persona, and then, to manage your company around your personal goals.

©2010 ShortTrack CEOwww.ShortTrackCEO.com

• Download our Book for More: How Mid-Market CEOs Apply Four Critical Concepts to Achieve Their Personal Goals

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– http://www.shorttrackceo.com/mid-market-ceo-ebook/