The Five Personas of Mid-Market CEOs
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©2010 ShortTrack CEO www.ShortTrackCEO.com www.ShortTrackCEO.com The 5 Personas of Mid- Market CEOs
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17-Sep-2014 -
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CEOs of mid-market companies fall into five different categories, or “personas." These personas may seem alike to the outsider, but the personal goals of each are distinctly different and directly affect how they manage their company.
Transcript of The Five Personas of Mid-Market CEOs
©2010 ShortTrack CEOwww.ShortTrackCEO.comwww.ShortTrackCEO.com
The 5 Personas of Mid-Market CEOs
©2010 ShortTrack CEOwww.ShortTrackCEO.com2
• Serial CEO – Built 3 successful companies in 3 different industries
• Worked with over 1,000 CEOs of mid-market companies
KEN EDMUNDSON CEO EXPERIENCE
©2010 ShortTrack CEOwww.ShortTrackCEO.com3
• Mid-market CEOs are different than startup entrepreneurs or Fortune 500 executives
• Mid-market CEOs have similarities amongst themselves
FINDINGS
• Similarities are based on personal goals, and affect how they manage the company
©2010 ShortTrack CEOwww.ShortTrackCEO.com4
THE 5 PERSONAS OF MID-MARKET CEOS
Strategic CEO
Career CEO
Hired Gun CEO
Auto-Pilot CEO
Growth CEO
©2010 ShortTrack CEOwww.ShortTrackCEO.com5
THE GROWTH CEO
Growth CEO
• Desire to expand, beat the competition and win the game
• Represent approximately 30% of mid-market CEOs
©2010 ShortTrack CEOwww.ShortTrackCEO.com6
THE HIRED GUN CEO
• Brought in to make short-term, immediate impact or prepare for company sale
• Reputation for turnaround expert
• Represent approximately 15% of mid-market CEOsHired
Gun CEO
©2010 ShortTrack CEOwww.ShortTrackCEO.com7
THE STRATEGIC CEO
• Striving for mid-term exit within 10 years
• Focused on improving business value for sale or transfer to family member
• Represent approximately 20% of mid-market CEOs
Strategic CEO
©2010 ShortTrack CEOwww.ShortTrackCEO.com8
THE CAREER CEO
• New CEO taking on first command
• Plan on being a CEO for multiple companies over career
• Represent approximately 10% of mid-market CEOsCareer
CEO
©2010 ShortTrack CEOwww.ShortTrackCEO.com9
THE AUTO-PILOT CEO
• Achieved success but company still requires all attention
• Wish to keep business running without constant involvement
• Represent approximately 25% of mid-market CEOsAuto-Pilot
CEO
©2010 ShortTrack CEOwww.ShortTrackCEO.com10
VALUE OF YOUR PERSONA
• The key to being a successful mid-market CEO – the CEO who is happy because he has structured his company to meet his personal goals, whatever those may be – is to first understand your persona, and then, to manage your company around your personal goals.
©2010 ShortTrack CEOwww.ShortTrackCEO.com
• Download our Book for More: How Mid-Market CEOs Apply Four Critical Concepts to Achieve Their Personal Goals
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– http://www.shorttrackceo.com/mid-market-ceo-ebook/
