Download - The End of Mobile Destinations

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G L A S S E F F E C T

June 2014 raimo van der klein

the end of mobile destinations..

#SMM14

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i am a digital omnivore

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raimo van der klein:

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NOSHEMA NOKIA KPN MOBILE MONDAY LAYAR


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„no comment”

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Context Mapping Designing Google Glass services requires to understand the user’s context. With Context Mapping we help you to find relevant contextual triggers to design Glass services.

Concept Development To find your possibilities with Glass we can support you with eyeopening presentations, inspirational workshops or hackathons.

App Development We Develop Glassware & apps. Support you with launching and promoting your Glass project with the world

Our Services


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Glass Apps


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Eaze Handsfree Payments


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Customers

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TMG Funda Sanoma Digital Nederlandse Spoorwegen ABN AMRO Rabobank !

Active Ants NOS Heijmans UCB Warchild Randstad Veiligheidsregio Groningen

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the end of mobile destinations..

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PEOPLE

2000 2008 2016 20241992

STARTAnalog to Digital PEOPLE

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GSM voice distribution

Software: Hardware: Behaviour:

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PEOPLE

INTERNET

“Voice to Data”

PEOPLE

INTERNET

2000 2008 2016 2024

From Synchronous!to A-synchronous

1992

STARTAnalog to Digital SOCIAL

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App Store content distribution


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17http://weneverlookup.tumblr.com/

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18G L A S S E F F E C T

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The world of destinations

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PEOPLE

INTERNET

CONTEXT

SOCIAL

“Voice to Data”

“Content to Context”

PEOPLE

INTERNET

CONTEXT

2000 2008 2016 2024


1992

STARTAnalog to Digital

CLOUDFrom Apps!to Big Data

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GPS, Gyroscope, Compass, Ambient Lightsensor, Accelerometer, Camera, Microphone,

2008-2013: sensor storm

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fingerprint, eyesensor, heartbeat, Bluetooth(beacon), thoughts(brainwaves)…………..

2014

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capture our intentions

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ENVIRONMENT SOCIAL (WHO?)

FRIENDS STRANGERS

ACTIVITIES

AGENDA VERBS

PHYSIOLOGICAL

BODY QUANTIFIED SELF

ME

BELIEFS INTENTIONS INTERESTS

VIRTUAL PRESENCE

FACEBOOK TWITTER

WHATSAPP

SPATIO TEMPORAL

LOCATION TIME

by understanding real-time context..

WEATHER SOUND LEVELS

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ENVIRONMENT SOCIAL (WHO?)

FRIENDS STRANGERS

ACTIVITIES

AGENDA VERBS

PHYSIOLOGICAL

BODY QUANTIFIED SELF

ME

BELIEFS INTENTIONS INTERESTS

VIRTUAL PRESENCE

FACEBOOK TWITTER

WHATSAPP

SPATIO TEMPORAL

LOCATION TIME

the delta in real-time context..

WEATHER SOUND LEVELS

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third layer: hardware revolution second layer: content revolution

first layer: communication revolution

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Gearfit 2 Samsung

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Nymi band by Bionym

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TellSpec

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Intel Mimo

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Amazon Dash

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Google Glass


G L A S S E F F E C T 35

Android Wear


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NEST

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Driverless Cars Google


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Boston Dynamics


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Hardware mutants get born They have a body, a mind and a voice

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Brands are getting born into the physical world

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These new entities are not about consuming content

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but about removing friction between intention and action

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so what about software?

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rich notifications in iOS8

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notifications become the interface

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turning our focus back to the world ..away from destinations

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HOT MEDIA „high definition and low participation”

COOL MEDIA „low definition and high participation"

Marshall McLuhan

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?

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PEOPLE

INTERNET

CONTEXT

SOCIAL

“Voice to Data”


PEOPLE

INTERNET

CONTEXT

2000 2008 2016 2024


1992



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PEOPLE

INTERNET

CONTEXT

SOCIAL

“Voice to Data”


PEOPLE

INTERNET

CONTEXT

2000 2008 2016 2024


1992



AI

BIG DATA

“UX to AI”INTELLIGENCE

From Services!to Agents


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data

magic

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PEOPLE

INTERNET

CONTEXT

SOCIAL

“Voice to Data”


PEOPLE

INTERNET

CONTEXT

2000 2008 2016 2024


1992



AI

BIG DATA



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Alvin Toffler -1972

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PEOPLE

INTERNET

CONTEXT

SOCIAL

“Voice to Data”


PEOPLE

INTERNET

CONTEXT

2000 2008 2016 2024


1992



AI

BIG DATA



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are you able to maintain a customer relationship in this world?

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are you allowed to operate in the context of your customer

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time to claim your contextual domain

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intimacy, trust, personal data, intelligence, tone of voice,

physical manifestation of your brand

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Softbank Robot Pepper

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thank you

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