The End of Mobile Destinations
of 70
/70
-
Upload
raimo-van-der-klein -
Category
Mobile
-
view
4.424 -
download
4
Embed Size (px)
description
A presentation about how the end of mobile destinations is near as we move from content to context.
Transcript of The End of Mobile Destinations
Tweet me: @rhymo
1
G L A S S E F F E C T
June 2014 raimo van der klein
the end of mobile destinations..
#SMM14
Tweet me: @rhymo
i am a digital omnivore
2
raimo van der klein:
Tweet me: @rhymo
3
NOSHEMA NOKIA KPN MOBILE MONDAY LAYAR
raimo van der klein:
Tweet me: @rhymo
4
Tweet me: @rhymo
„no comment”
5
raimo van der klein:
G L A S S E F F E C T
Tweet me: @rhymo
7
Context Mapping Designing Google Glass services requires to understand the user’s context. With Context Mapping we help you to find relevant contextual triggers to design Glass services.
Concept Development To find your possibilities with Glass we can support you with eyeopening presentations, inspirational workshops or hackathons.
App Development We Develop Glassware & apps. Support you with launching and promoting your Glass project with the world
Our Services
G L A S S E F F E C T
Tweet me: @rhymo
8
Glass Apps
G L A S S E F F E C T
Tweet me: @rhymo
9
Eaze Handsfree Payments
G L A S S E F F E C T
Tweet me: @rhymo
10
G L A S S E F F E C T
Tweet me: @rhymo
Customers
11
TMG Funda Sanoma Digital Nederlandse Spoorwegen ABN AMRO Rabobank !
Active Ants NOS Heijmans UCB Warchild Randstad Veiligheidsregio Groningen
Tweet me: @rhymo
12
the end of mobile destinations..
Tweet me: @rhymo
13
PEOPLE
2000 2008 2016 20241992
STARTAnalog to Digital PEOPLE
Tweet me: @rhymo
14
GSM voice distribution
Software: Hardware: Behaviour:
Tweet me: @rhymo
15
PEOPLE
INTERNET
“Voice to Data”
PEOPLE
INTERNET
2000 2008 2016 2024
From Synchronous!to A-synchronous
1992
STARTAnalog to Digital SOCIAL
Tweet me: @rhymo
16
App Store content distribution
Software: Hardware: Behaviour:
Tweet me: @rhymo
17http://weneverlookup.tumblr.com/
Tweet me: @rhymo
18G L A S S E F F E C T
Tweet me: @rhymo
The world of destinations
19
Tweet me: @rhymo
20
Tweet me: @rhymo
21
PEOPLE
INTERNET
CONTEXT
SOCIAL
“Voice to Data”
“Content to Context”
PEOPLE
INTERNET
CONTEXT
2000 2008 2016 2024
From Synchronous!to A-synchronous
1992
STARTAnalog to Digital
CLOUDFrom Apps!to Big Data
Tweet me: @rhymo
22
GPS, Gyroscope, Compass, Ambient Lightsensor, Accelerometer, Camera, Microphone,
2008-2013: sensor storm
Tweet me: @rhymo
23
fingerprint, eyesensor, heartbeat, Bluetooth(beacon), thoughts(brainwaves)…………..
2014
Tweet me: @rhymo
capture our intentions
24
Tweet me: @rhymo
25
ENVIRONMENT SOCIAL (WHO?)
FRIENDS STRANGERS
ACTIVITIES
AGENDA VERBS
PHYSIOLOGICAL
BODY QUANTIFIED SELF
ME
BELIEFS INTENTIONS INTERESTS
VIRTUAL PRESENCE
FACEBOOK TWITTER
SPATIO TEMPORAL
LOCATION TIME
by understanding real-time context..
WEATHER SOUND LEVELS
Tweet me: @rhymo
26
ENVIRONMENT SOCIAL (WHO?)
FRIENDS STRANGERS
ACTIVITIES
AGENDA VERBS
PHYSIOLOGICAL
BODY QUANTIFIED SELF
ME
BELIEFS INTENTIONS INTERESTS
VIRTUAL PRESENCE
FACEBOOK TWITTER
SPATIO TEMPORAL
LOCATION TIME
the delta in real-time context..
WEATHER SOUND LEVELS
Tweet me: @rhymo
27
third layer: hardware revolution second layer: content revolution
first layer: communication revolution
Tweet me: @rhymo
28
Gearfit 2 Samsung
Tweet me: @rhymo
29
Nymi band by Bionym
Tweet me: @rhymo
30
TellSpec
Tweet me: @rhymo
31
Intel Mimo
Tweet me: @rhymo
32
Amazon Dash
Tweet me: @rhymo
34
Google Glass
G L A S S E F F E C T
G L A S S E F F E C T 35
Android Wear
G L A S S E F F E C T
Tweet me: @rhymo
36
NEST
37
Driverless Cars Google
G L A S S E F F E C T
Tweet me: @rhymo
38
Boston Dynamics
G L A S S E F F E C T
Tweet me: @rhymo
Hardware mutants get born They have a body, a mind and a voice
39
G L A S S E F F E C T
Tweet me: @rhymo
Brands are getting born into the physical world
40
G L A S S E F F E C T
Tweet me: @rhymo
41
G L A S S E F F E C T
Tweet me: @rhymo
These new entities are not about consuming content
42
G L A S S E F F E C T
Tweet me: @rhymo
but about removing friction between intention and action
43
G L A S S E F F E C T
Tweet me: @rhymo
so what about software?
44
G L A S S E F F E C T
Tweet me: @rhymo
45
G L A S S E F F E C T
Tweet me: @rhymo
46
G L A S S E F F E C T
Tweet me: @rhymo
47
G L A S S E F F E C T
Tweet me: @rhymo
rich notifications in iOS8
48
G L A S S E F F E C T
Tweet me: @rhymo
notifications become the interface
49
Tweet me: @rhymo
turning our focus back to the world ..away from destinations
50
G L A S S E F F E C T
Tweet me: @rhymo
51
HOT MEDIA „high definition and low participation”
COOL MEDIA „low definition and high participation"
Marshall McLuhan
Tweet me: @rhymo
52
Software: Hardware: Behaviour:
?
Tweet me: @rhymo
53
PEOPLE
INTERNET
CONTEXT
SOCIAL
“Voice to Data”
“Content to Context”
PEOPLE
INTERNET
CONTEXT
2000 2008 2016 2024
From Synchronous!to A-synchronous
1992
STARTAnalog to Digital
CLOUDFrom Apps!to Big Data
Tweet me: @rhymo
54
PEOPLE
INTERNET
CONTEXT
SOCIAL
“Voice to Data”
“Content to Context”
PEOPLE
INTERNET
CONTEXT
2000 2008 2016 2024
From Synchronous!to A-synchronous
1992
STARTAnalog to Digital
CLOUDFrom Apps!to Big Data
AI
BIG DATA
“UX to AI”INTELLIGENCE
From Services!to Agents
G L A S S E F F E C T
Tweet me: @rhymo
55
data
magic
Tweet me: @rhymo
56
Tweet me: @rhymo
57
Tweet me: @rhymo
58
Tweet me: @rhymo
59
Tweet me: @rhymo
60
PEOPLE
INTERNET
CONTEXT
SOCIAL
“Voice to Data”
“Content to Context”
PEOPLE
INTERNET
CONTEXT
2000 2008 2016 2024
From Synchronous!to A-synchronous
1992
STARTAnalog to Digital
CLOUDFrom Apps!to Big Data
AI
BIG DATA
“UX to AI”INTELLIGENCE
From Services!to Agents
Tweet me: @rhymo
61
Tweet me: @rhymo
62
Alvin Toffler -1972
Tweet me: @rhymo
PEOPLE
INTERNET
CONTEXT
SOCIAL
“Voice to Data”
“Content to Context”
PEOPLE
INTERNET
CONTEXT
2000 2008 2016 2024
From Synchronous!to A-synchronous
1992
STARTAnalog to Digital
CLOUDFrom Apps!to Big Data
AI
BIG DATA
“UX to AI”INTELLIGENCE
From Services!to Agents
Tweet me: @rhymo
are you able to maintain a customer relationship in this world?
64
Tweet me: @rhymo
are you allowed to operate in the context of your customer
65
Tweet me: @rhymo
time to claim your contextual domain
66
Tweet me: @rhymo
intimacy, trust, personal data, intelligence, tone of voice,
physical manifestation of your brand
67
Tweet me: @rhymo
68
G L A S S E F F E C T
Tweet me: @rhymo
69
Softbank Robot Pepper
