@oisinlunny
Proprietary & Confiden0al to OpenMarket
The evolu0on of small tech in my life...
The evolu0on of small tech in my life...
Proprietary & Confiden0al to OpenMarket
The evolu0on of small tech in my life...
h>p://www.vintagesynth.com
The evolu0on of small tech in my life...
h>p://upload.wikimedia.org/wikipedia/commons/7/78/Floppy_disc.jpg
The evolu0on of small tech in my life...
Proprietary & Confiden0al to OpenMarket
The evolu0on of small tech in my life...
Proprietary & Confiden0al to OpenMarket
The evolu0on of small tech in my life...
Proprietary & Confiden0al to OpenMarket
The evolu0on of small tech in my life...
Proprietary & Confiden0al to OpenMarket
The evolu0on of small tech in my life...
Proprietary & Confiden0al to OpenMarket
Mobile is radically disrup0ve
124 years old17,000 employeesChapter 11 bankruptcy
2 years old13 employeesBought for $1 billion
Proprietary & Confiden0al to OpenMarket
Worldwide smartphone ac0va0ons…
…outnumber child births three to one.
Proprietary & Confiden0al to OpenMarket
One in three would…
…give up sex for smartphone access.
Telenav survey July 2011
Proprietary & Confiden0al to OpenMarket
What would you give up…?
Would choose daily use of mobile phone over daily use of ___________, if forced to choose. •Alcohol 70 percent•Chocolate 63 percent•Caffeine 55 percent•Exercise 54 percent•Sex 33 percent•Toothbrush 22 percent•Shoes 21 percent
Telenav survey July 2011
Proprietary & Confiden0al to OpenMarket
Addicted to our smartphones?
…more likely to cause traffic accidents than alcohol due to its distrac<ng nature
80%
Telenav survey July 2011
Proprietary & Confiden0al to OpenMarket
Addicted to our smartphones?
…of adults with families regularly check their phone at the dinner table
35%
Telenav survey July 2011
Proprietary & Confiden0al to OpenMarket
Addicted to our smartphones?
…of smartphone owners sleep with their phone next to them
66%
Telenav survey July 2011
Proprietary & Confiden0al to OpenMarket
Addicted to our smartphones?
…and look at it just before sleeping and first thing when they wake in the morning
66%
Telenav survey July 2011
Proprietary & Confiden0al to OpenMarket
Addicted to our smartphones?
…admit to ending a rela<onship via text message, email, Facebook or TwiDer
48%
Telenav survey July 2011
Proprietary & Confiden0al to OpenMarket
Addicted to our smartphones?
Mobile phones have
moved beyond a
necessity into an addic3on
Proprietary & Confiden0al to OpenMarket
Liberated by our smartphones!
h>p://www.theguardian.com/media-‐network/media-‐network-‐blog/2013/dec/03/micro-‐content-‐mobile-‐big-‐business
Micro-‐content...
h>p://news.thomasnet.com/green_clean/2012/10/25/report-‐industry-‐is-‐main-‐culprit-‐of-‐pollu0on-‐problems-‐in-‐developing-‐countries/
Adver0sing on mobiles?
h>p://newint.org
Adver0sing on mobiles?
h>p://news.thomasnet.com/green_clean/2012/10/25/report-‐industry-‐is-‐main-‐culprit-‐of-‐pollu0on-‐problems-‐in-‐developing-‐countries/
Adver0sing on wearables?
Proprietary & Confiden0al to OpenMarket
Mobile “breaks” current ad model
h>p://www.futuristgerd.com/
Back to Gerd...
“Good brands like RedBull,
Nike and Amex are already becoming
broadcasters, every brand is becoming a TV producer now.”
h>p://www.futuristgerd.com/2013/12/03/why-‐micro-‐content-‐is-‐big-‐business-‐some-‐of-‐my-‐comments-‐via-‐oisin-‐lunny-‐and-‐theguardian-‐its-‐about-‐distribu0on-‐not-‐a>en0on/
Its about a>en0on, not distribu0on!
h>ps://twi>er.com/KimmiCFlatWorld/status/407983779861381120
Its about a>en0on, not distribu0on!
h>p://poli0calhumor.about.com/library/bl-‐NSA-‐spying.htm
Data is the currency...
h>p://bboninbough.com
B. Bonin Bough
VP Global Media and Consumer Engagement at Mondelēz Interna<onal
h>p://julesrulesyourradio.wordpress.com/category/coke-‐rap-‐friday/
B. Bonin Bough
“Mobile devices are as addic<ve as cocaine.”
Proprietary & Confiden0al to OpenMarket
Mobile is Silo Smashing
Proprietary & Confiden0al to OpenMarket
Mobile is Silo Smashing
But mobile is also the glue!
Proprietary & Confiden0al to OpenMarket
Silo Smashing
Proprietary & Confiden0al to OpenMarket
Keep it Simple At The Start...
h>p://en.wikipedia.org/wiki/File:Caesar-‐dot-‐to-‐dot.svg / h>p://www.lightningrodlabs.com/wp-‐content/uploads/2010/12/silo9-‐1024x576.jpg
Campaigns -‐> mobile user journey
Proprietary & Confiden0al to OpenMarket
OpenMarket
Proprietary & Confiden0al to OpenMarket
Mobile Engagement Plahorm
Your Systems OpenMarket’s MEP Your audience
1
Service edi0ng via drag and drop or APIsThe workflow engine processes services, simplifies data integra0ons to your preferred business systems (CRM, analy0cs, other web services) and generates reports
2
Mul0-‐channel support including SMS, MMS, Push, Email, Voice & IVR ensures the right message is sent via the preferred method
3
1
2
3
Proprietary & Confiden0al to OpenMarket
OpenMarket customer & partnersCustomers
h>p://www.forcesofgeek.com/2013/04/yazoo-‐records-‐delivers-‐us-‐stuff-‐that.html
Consumers not a>ached to old formats
h>p://www.torontolife.com/informer/toronto-‐poli0cs/2013/06/03/rob-‐ford-‐crack-‐o-‐meter-‐3/
So is mobile central to your strategy or...
h>ps://twi>er.com/Gequeoman/status/406485957442285568/photo/1
Merry Christmas 2013 style!
h>ps://twi>er.com/QuantumPirate/status/407439281989640192
sales-‐[email protected] @OpenMarketOpenMarket
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